As a way of finding the most common keywords and services and ensuring your website is the top result, search engine optimization (SEO) is an essential science for business. But now that internet users are more frequently searching from mobile devices, the game is completely changed.
Search engines provide customers who are on the move with location-specific searches. For instance, when someone searches for “pizza delivery near me,” they see local search results – users don’t even need to put “near me” as search engines make this assumption.
With the right local keyword tool, you can make the best use of local keywords for PPC advertising and make sure the business is listed on Google Maps and local directories. Then all you need to do is ensure you have a high converting landing page that will lead to the highest conversion rate for the web traffic generated.
How To Start Local Keyword Research
Local keyword research can seem like a daunting task for the uninitiated, so here are some easy steps to get started with.
List Your Services
Before you start checking the related keywords that can be the most useful to you, you need to be clear about the services you offer. If you are not completely sure about this, you can look to your competitors and ask yourself whether you can provide the same services.
Prepare Your Main Keywords
You can begin to specify the keywords your business can be found from the services you provide. Brainstorm all of the words and phrases that relate to your business and services, and be sure to include as many combinations and synonyms as you can.
Prepare The Locations Your Business Is Available
Make a list of all the cities, towns, and areas that your services extend to. Be realistic about this so as to avoid disappointing customers that are beyond your coverage area. Potential customers asking for pizza delivery will not appreciate being told this is not available in their area.
Find The Right Tools For Local Keyword Research
In order to find the local keywords that are most relevant to your business and will drive the search volume you are looking for, you need to use the best keyword tools.
5 Tools To Find Local Keywords
Using a local keyword research tool or keyword suggestion tool, you will be able to reach a wider local audience. There are many tools you can use for this purpose, including the following:
Ahrefs is one of the best-known tools for keyword research currently available that is a great starting point for beginners. It provides users with access to thousands of keywords from a database using 10 search engines and 171 different countries.
With Ahrefs, you can expand your keyword brainstorming by finding phrase matches, newly updated keywords, search suggestions, and question-based keywords. In addition, you can get a SERP (search engine results pages) overview that will show you the intent behind certain keywords and how competitive particular keywords are. Ahrefs will help you optimize your website for local keywords and carry out analyses of your local competitors.
Though Semrush is quite expensive, it’s a leading local keyword research tool. From just one seed keyword, you can access up to two million keyword ideas. You can also use the long-tail keyword tool and the keyword suggestion tool. Moreover, you have the chance to focus on semantically related keywords and the click potential of different keywords.
Using Semrush, it’s possible to measure the keyword difficulty and how competitive each keyword is. What’s more, you can review your local search volume and get a clear picture of the impact local SEO will have on your business.
Moz Keyword Explorer
Moz Keyword Explorer is a keyword tool that is especially useful for finding the keywords that can generate the most traffic. It’s also perfectly fit for finding the words and phrases that are closely related to a given keyword.
Moz has some smart capabilities that are good at finding original suggestions that are hard to find elsewhere. You can find the areas your competitors are optimized for, but you lack. This tool is also suitable for local question-based queries.
As the name suggests, KWFinder is a tool that focuses on keyword research, and it’s especially good at finding keywords with low SEO difficulty. It also provides a great SERP overview, detailed statistics on keyword competition, and an easy way to refine keyword suggestions. You can review your cost-per-click (CPC) advertising, search volume, and trends. It’s probably one of the best keyword tools for local keyword research, as you can narrow down your results to specific locations in cities or regions.
Keywordtool.io is a practical tool based on the auto-suggest feature. It’s completely free of charge, and there is no subscription requirement. With its help, you can run local searches for unique, relevant keywords on Google, YouTube, Bing, Amazon, eBay, Instagram, and Twitter. However, in order to access information on search volume, trends, CPC, and competition, you need to sign up for the premium service.
For all businesses that operate locally, it’s important to carry out keyword research and ensure they follow the best local SEO practices. The best way to do this is using an effective local keyword research tool that does all the hard work, so you don’t have to.
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