BLUETTI reinforces its role as a technology pioneer in clean energy with innovative energy solutions at CES 2025. – BLUETTI, a technology pioneer in clean energy, hosted its first brand refinement event at CES 2025, unveiling its new Apex, Elite and EnergyPro product series as the start of its 3rd generation of product road-map.
The event also featured the global premiere of the Apex 300 and EnergyPro 6K energy storage systems. With the theme “Breaking the Excellence”, BLUETTI reaffirmed its leadership in the consumer-level energy storage field.
This pivotal moment redefines BLUETTI’s position in the energy storage industry, signaling its ambition to lead the clean energy revolution. By combining its reimagined brand philosophy with advanced energy solutions, BLUETTI aims to elevate the industry standard while aligning with consumers’ evolving needs.
“In 2025, we are doing the brand refinement to reaffirm our identity as a pioneering force in clean energy,” said Illia Zahnitko, BLUETTI’s spokesman. “Over the past 15 years, we’ve consistently pushed boundaries, and our 3rd-generation products reflect our vision for a future of sustainable energy. At BLUETTI, we believe in transforming lives through innovation, and we are ready to lead the next era of clean energy solutions.”
Over the years, BLUETTI has evolved from its initial EB product line to the AC series, gaining global recognition and accolades. With the launch of the Elite, Apex, and EnergyPro series, BLUETTI is now entering Product Era 3.0, aiming to better serve diverse consumer groups while setting new benchmarks for innovation in the energy storage sector.
Elite Series: Designed for outdoor enthusiasts and entry-level home backup users, this portable power solution combines compact design with moderate capacities and up to 3kW power outputs. It’s ideal for light RV use, overlanding, and short-term home energy backup.
Apex Series: Built for advanced energy demands, the Apex Series offers reliable and scalable solutions with larger capacities and outputs exceeding 3kW, making it perfect for extended off-grid living and industrial applications like agriculture, filmmaking, and rescue operations.
EnergyPro Series: A professional-grade system tailored for larger households and small businesses, the EnergyPro Series delivers long-term energy reliability and requires professional installation.
At the heart of the event were the global premieres of the Apex 300 and EnergyPro 6K, both of which demonstrate BLUETTI’s commitment to innovative, high-performance energy storage systems.
Apex 300: The Apex 300 is an all-in-one off-grid energy storage system, designed to simultaneously support both 120V and 240V loads. With an expandable capacity of up to 58kWh and a maximum output of 11.52kW, the Apex 300 provides personalized energy solutions for home backup, RV trip, and off-grid living.
At full power, it can even charge a Tesla for extra miles. Its industry-leading idle power draw of only 20W—one-third that of competitors—reflects exceptional energy efficiency. Additionally, the Apex 300 is the most powerful PV-charging off-grid backup system on the market, supporting up to 30,720W of solar input, harnessing free and sustainable solar energy for everyday use.
EnergyPro 6K: The EnergyPro 6K is a reliable, affordable and cost-effective home energy solution ideal for small to medium-sized homes. It can seamlessly integrate into users’ existing rooftop solar systems to achieve whole home backup and save on electricity bills.
Its smart parallel connection function allows users to link up to five units together for scalable capacity and output, providing reliable backup power to meet various needs. The EnergyPro 6K enables bidirectional EV charging and generator charging when paired with the AT1 Smart Distribution Box. This comprehensive energy system keeps houses of all types powered through any situation, without the reliance on grid power or weather conditions.
Both products represent the latest breakthroughs in energy storage technology, leveraging BLUETTI’s Future Tech System.
During the event, Kenneth Amaradio, Senior Expert at BLUETTI, introduced the company’s cutting-edge technology system, which is composed of the following four parts:
BLUEPEAK: The innovation hub driving BLUETTI’s hardware and product development, setting the standard for energy storage performance.
BLUELINK: The smart energy network that ensures seamless connectivity and optimized management of all BLUETTI devices.
BLUEGRID: A robust infrastructure solution for homes and businesses, providing scalable energy options for various needs.
BLUELIFE: A lifestyle-focused ecosystem that makes clean energy easy, accessible, and integrated into daily living.
With its new product lines and groundbreaking technology, BLUETTI is poised to continue leading the clean energy revolution, bringing reliable, sustainable energy to households, businesses, and adventurers around the world. BLUETTI’s refined brand identity and product offerings will drive the company’s mission forward and provide consumers with more clean, affordable energy solutions.
Founded in 2009, BLUETTI is a pioneer force in clean energy technology, committed to a sustainable future by providing green and independent energy storage solutions for every household.
With a strong focus on innovation and customer needs, BLUETTI has gained the trust of 3.5 million customers and established a presence in over 110 countries & regions. Through initiatives like the LAAF (Lighting An African Family) Program, BLUETTI is dedicated to bringing power to millions of African families in off-grid areas.
For more information, please visit www.bluettipower.com or follow BLUETTI on social media.
Press Contact:
Ellen Lee
PR Specialist
Email: ellenlee@bluetti.com
Website: www.bluettipower.com
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