Every business wants to drive more traffic to their website. The more visitors you get, the more sales you can make. However, in order to get this increase in traffic, you need to have the right kind of website that caters to your customers’ every need. Without some of the basic essentials, it will never reach its traffic potential. They need to feel as if your website offers a solution to all of their problems. Here are the essentials you’ll want to make sure are included in your business’s website to give yourself the best chance at increasing traffic.
The first essential is to have the right keywords included in your website in the right places. Keywords are words or phrases related to your business that someone might type into a search engine. For example, if your business produces STEM toys for kids, some of your keywords might be “STEM”, ”STEM Toys”, and “STEM Toys for Kids”. For your website to appear high up in the search results, it’s important that you not only find the best keywords for your site but that you include them in certain spots, too.
To do this, you’ll need to first conduct some keyword research, and fortunately for you there are some great tools that can help you out. Your goal is to find keywords that are searched frequently, but that don’t have too much competition from other websites. Once you have a list of keywords you want to use, you’ll then want to include them in your title tags, image alt tags, and throughout your content. Check out this guide if you want to learn more about how and where to place your keywords.
A Great Domain Name
The next thing you should look at is your domain name. It’s important that your website has a good domain name because this is what people will type in to find your site. If your domain name is too complicated or hard to remember, this will limit your traffic potential.
One thing you can try to do is include one of your primary keywords in your domain name. This can not only help with your search rankings, but it can make your website easier to remember. Take some time to try out different domain name possibilities and see what’s available. Even if you are looking to get the cheapest domain name possible, you can still find plenty of options that will be perfect for your site.
Social Media Integration
Social media is now one of the largest drivers of traffic across the internet. Sites like Facebook, Twitter, and Instagram send millions of users to different websites every day. If you can build up a large enough following on social media platforms, they can become a recurring source of traffic for a long time to come.
To do this, you need to integrate social channels into your website. Start by creating accounts on the major platforms, or any social media site that you think your target audience is using. You’ll then want to include links to your social profiles on each page of your website so that visitors can easily find them.
Another thing you can do is automatically post updates on your website to your social channels. For example, each time you create a new blog post, a link to it can be posted on your Twitter feed. In order to grow your social media following, you need to not only direct people there from your website, but you need to provide useful content on each channel. Automatically sharing updates is one way to do this, but you should also regularly use each channel and interact with your followers.
If you want to make the most of social media and drive more traffic from search engines, you need shareable, high-quality content. There are three types of content you should focus on, to begin with:
A blog post is an easy way to share information with your audience. You can write about practically anything that’s related to your niche. Once you’ve written something great, you can share this across your social media feeds. If your content is good, you’ll also get other websites linking to it as a resource, which can help with your search engine marketing efforts. Use this guide if you want to learn how to create amazing blog posts.
Posting images is another great way to share information. Infographics are a common resource that people like to use, and if you create a good one, it could drive a lot of traffic to your site. Think about the type of images your audience might like to see, then make them available for free on your website and social channels.
The third type of content is videos. Many people prefer to watch a video rather than read a blog post. How-to guides, product reviews, product demonstrations, and funny advertisements are all great videos you can produce to help your audience. Video production is often more work than creating a blog post, but it’s worth the time. And with some free video hosting, you can often do it for an affordable price.
Lastly, every business website should look to build a subscriber list. Chances are you’ve seen this done on other websites already – you enter into the website and they ask you for your email address in exchange for a newsletter or product discounts. Millions of websites use this tactic because once you have a visitor’s email address, you can keep reaching out to them and inviting them back.
Without this feature, too many people will visit your site, leave, and you’ll have no way of getting them back. Building up a subscriber list at least gives you a chance to generate some return traffic.
Adding this feature to your website is usually pretty easy. If you’re using a site like WordPress, there are plugins that can do it for you. If you build your own website, you could hire a developer off of a highly-reviewed site like OnlineJobs and have them build something simple for you. Once you have the ability to collect email addresses, you then just need to give customers a reason to supply it. Think about what your visitors might like – discounts, updates, more information, etc – and offer it in exchange for their email address.
Start Increasing Traffic
If you can successfully incorporate the items above, it shouldn’t be long before you start to see an increase in your traffic numbers. Just remember that increasing traffic is a marathon and not a sprint, so it may take some time to get the results you want. But if you develop consistent habits, and always look for ways to improve, the results will eventually follow.
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