Once you’ve established an online presence for your business, you need to make sure that people can find it via a search. You absolutely must be on the first page of results on Google for businesses of your type, and you should aim to be in the top three, which are all most people look at before clicking through to a site. These are some of the ways you can work towards that success.
The first thing you should do when your website is ready to launch is to register it with Google MyBusiness and Google Search Console (formerly Webmaster Tools). The former will establish you as a business with a real presence in the physical world, connecting you with a particular geographical area and significantly improving your local search visibility. The latter will ensure that Google indexes your site and will make it easy for you to check it for errors that could be damaging your ranking.
Improve Your Keywording
Everybody knows that search engines love keywords, but too many of the same ones will make them wary and could damage your ranking. You need to strike the right balance, sending the message that your site is highly relevant to your area of business by using lots of closely associated terms. The best way to do this is with high-quality, frequently updated content, which is one reason why so many business websites now feature blogs.
Improve Your Linking
Ensuring that your site has lots of high-quality links is a little more complicated than getting keywords right, but an excellent SEO company in the US will be able to do it for you. Using such a service can also save you money by freeing up your time for other work. Resist the temptation to try and get your site listed from as many places as you can – sites with a lot of outgoing links are often considered spammy by search engines, and that can reduce your ranking.
Improve Your Loading Time
Nobody likes a slow website, and that’s as true of robots as it is of humans, so try to make your site load faster. Make sure that the images you’re using are no bigger than they need to be. You can find helpful compression tools online that will ensure you don’t lose quality. Also, minimize https requests and get rid of advertising that slows you down – most search engines dislike pop-ups and distracting ads anyway.
Fill Out All The Tag Fields
Many people focus on the content on their sites and think that’s everything, but all those other fields matter too, and correctly keywording them can make a big difference to your visibility. Providing alt descriptions for images is a good practice anyway, improving accessibility, and the bots love it. Always fill out your meta tags and title tags and try to structure your URLs so that they contain useful keywords.
When you’ve done all of these things, you should find that your site gets a lot more attention. There’s always more you can do, but this will get you off to a solid start.
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