Your domain authority is a good metric to determine how successful your search engine optimization strategies have been. It provides a reliable overall metric to see how your website compares to your competitors’, and even how much work you need to do to catch up. It’s always a good idea to use a domain authority checker to assess your DA regularly. That way you are never in the dark on what kind of progress you need to make.
Domain Authority Explained
Domain authority is primarily determined based on how many backlinks you have to your website, and how relevant those backlinks are. It is similar to page authority but is a metric for an entire domain, which can give you a good reading on how authoritative you are. Keyword usage is also important for this metric, as the more relevant keywords you have, the more authoritative your site will seem.
Some sites are naturally authoritative without having to put in too much extra effort. ESPN, for instance, will have lots of sports keywords already on their website to give it a boost. For the rest of us, however, we may need to take steps to increase our domain authority. Here are some ways that you can quickly give it a boost.
A link audit is a process of going through the links on your website to make sure that they are valid, and that you haven’t gotten them through unethical SEO tactics. It doesn’t have to take long to do, and when it’s finished you will have an idea of not just how many links you have, but also how valuable they are to your website’s SEO.
You can use a free online SEO score checker to check and test your SEO. Alternatively, you can also opt for tools on Google to search through the links on your website. At that point, you can either go through each link manually or use a backlink checker tool to provide you with an evaluation of your links. You can then try to disavow those links by contacting the websites where the links originated. If you have no success with that, you can use Google’s disavow tool to help.
Make Sure You Have a Good Domain Name
You might have put a lot of thought into your business name and your website domain name, but you may not have been concerned with domain authority factors. Your domain name should be simple to remember for internet users and have some kind of connection with your service or product. If you are a payment software company, then you can have “companynamepayments” as your domain name, or something similar. Remember as well to keep your domain renewed several years in advance to show that you are not a fly-by-night operation.
Make Sure Your Page Content Is Optimized
Other than your links, having good SEO content on your site is probably the most important factor for improving your domain authority. Make sure to have a wide variation of your keywords, and your permalinks should be short and relevant to your topics. It’s also important to make sure that your on-page code is optimized as well. This means optimizing your title and image tags.
The key, however, is to take time to create relevant, authoritative content that isn’t just properly tagged and keyword-rich. It must be well-written and provide information that users will want to consume. One of the best things you can do is gear your content towards questions that users might be asking.
If you have a B2B business selling database software, then your content can answer questions such as “why your business needs a better database,” for example. It means getting in the heads of your consumers and understanding what they are looking for. You can always consult with a B2B SEO agency for help with this strategy.
If your content is well-written and authoritative, then there is an added bonus. It is more likely that other authoritative sites will link to you. Since quality links are the backbone of a good domain authority score and helps with SEO, good content is crucial.
Position Yourself As An Authority
Links are the most important part of building up domain authority, and also a big part of boosting your SEO. There are several ways to get backlinks, but the best way is by publishing quality content. However, that content does not have to be on your site. It can also be on exterior sites.
By guest-posting and having a robust social media presence, you can share your knowledge and expertise with the market, and position yourself as an authority in your niche. This will help to bring in more traffic, and also bring in more links. A good guest post that is read by a lot of people will get republished and shared. You should have a link to a page on your website in that content, which will get shared right along with the rest of it.
If you are an authority and publish good content, your social media following will grow. People will want to read what you say, and you can help to craft the narratives surrounding your industry. Share the work of others freely, and they will return the favor. The more engaged you are on social media, the more likely your content will be seen, engaged with, and shared by other users.
There are many metrics that you can use to try to determine how effective your SEO has been. One of the best that gives you a bird’s eye view of your performance is domain authority. Building up your domain authority goes hand in hand with SEO. Not only will you get a sense of where you can expect to rank, but the process itself will help you boost your SEO as well.
Checking your domain authority on a regular basis will show you how you are improving over time. You can also check the domain authority of your competitors to see how they score as well. Having a strong domain authority is a great way to make sure that your SEO efforts are successful.
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