Are you aware of what the real estate world should display in its digital windows? Is your landing page updated to the requirements of the visitors and those of your agency? Keeping up with the trends of digital marketing is essential to face the take-off of your services, with the objective set in the exit of the COVID-19 pandemic.
In this article brought to you by the team of Ehsas Program, we will tell you how you should prepare in this competitive online real estate sector model 2022 and looking forward to what is coming. If you think that your strategies are somewhat out of date, and you want to give them a facelift, we recommend not to miss it.
Welcome, Real Estate Leads
Getting real estate leads is one of the most sought-after goals by developers in digital marketing. If you forgot what a lead is, we remind you that it is a potential client who, as a browser on your digital platform, is looking for solutions; in this case buying, selling, or renting a property. Thus, this “visitor” will become a real estate lead if they complete the information in the contact form, and enter your portfolio of potential clients.
But of course, for a visitor to become a lead, they must first and foremost feel attracted to your content (from the visual aspect and from the services you offer); convince yourself that you can be helpful for their real estate purpose, and finally agree to give you the opportunity to show in-depth what benefits you would provide if hired.
Attractive Ways To Get Leads
There are many ways to get real estate leads. At nova city, the sales team has been using different methods to generate leads. Check if you are already implementing any of these methods for your renewal for 2022, and if one is not among your existing mechanism’s traction leads it is never too late to start using them. They all work well if you use them correctly.
Create A Complementary Real Estate Blog
Through a real estate news blog, you will find a subtle way that the prospective client will be attracted to hire your services. Writing reliable information and maintaining the level of your content, you will attract the attention of those who are wandering the internet looking for who sells their property better and faster.
Try to find the template that best suits your needs on sites like WordPress. You can upload your own news and updates, as well as write your articles even from a mobile, at a very low cost. Without being an expert, you will have the necessary tutorials to use all its tools. Having a real estate blog is almost an obligation in today’s online real estate sector.
The Online Real Estate Sector And The Landing Page
A landing page is a section of the platforms specifically designed to incorporate leads. Many continue to confuse it with a home page, or home page. But be careful, they are different things. Until a few years ago, the contact form section could be found at the bottom of a website or on a page separate from the rest. Nowadays, you would be surprised how many real estate websites have a modern, attractive and updated landing page as their cover letter.
What Should We Introduce In A Landing Page?
For a landing page to be attractive and effective in your goal of getting potential customers, you must first consider what its function is: the visitor must fill in their contact details and click the call-to-action button.
In this sense, if your site collects money for multiple clicks, you must include a variety of internal or external link buttons. If instead (as in the pages to which we refer and that will be of interest to us) we are exclusively motivated by a person asking to be contacted, you must offer the least amount of action buttons. For example, only one.
What Information To Request From The Potential Lead?
In the beginning, web pages requested a bulk of unnecessary data; such as address, telephone line, zip codes, towns, etc. Over time, this was minimized. A current contact form will depend on the data you are interested in collecting; but above all, it must be concise. Going into 2022, it is a mistake to request too much information.
Who cares to waste time filling in eight or ten unnecessary inquiry boxes for our purposes? Perhaps with a name, an email box (which today can be considered as an optional), and a mobile number, it will be more than enough. Otherwise, it will be the agency’s agent or vendor’s job to contact the visitor and arrange an interview.
4 Kinds Of Real Estate Landing Pages
The online real estate sector is always alert to new trends. But there are basically four types of real estate landing pages, among which you may find the one you prefer. Do you already have any? To what extent have you taken advantage of it?
The typical landing page is aimed at the home-buying public. It is very effective, but you should know that to put a search landing online, you must, first of all, have several (if not dozens) of homes for sale. Would a landing page with three published properties seem reliable to you?
A seller-oriented landing page. Offering estimated appraisals is a good digital outlet to attract leads to your portfolio. A complete contact form (only in this case) will allow you to introduce a very potential client, seeking to know in a few hours how much their property is worth. Immediately after sending the estimated appraisal to your email, you should be in charge of arranging an interview.
Real Estate Agent Search
If you own real estate, you should have a dedicated landing page to attract real estate agents. Through a brief online or personal survey, after having shown interest in working in your agency or participating in your services as a collaborative agent, you will know if the visitor is safe to manage your properties.
Offer Of Teaching Material
Perhaps more complex preparation, and directed to an advanced level of visitors, not to the simple internet navigator, you can with a landing page of free content go a step beyond the real estate blog. Tourist guides, zonal, neighborhood; historical guides of different localities; Any real estate content you can offer if the interested party clicks on the action button.
Although it may give you fewer leads over time than previous landing pages, it is assumed that providing free educational material will demonstrate a true interest in the subject on the part of the interested party. Have you tried any of these kinds of landing pages? Do you already have your own real estate blog?
We’d love to know how you are preparing strategies traction leads for the immediate future. If you find yourself in a situation that you cannot solve on your own, do not hesitate to contact us. A team of professionals will be at your disposal and will help you throughout the process. We are waiting for you!
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