Running a business requires commitment, perseverance, and passion. If you start a business that you are not passionate about, there is a high chance that it will fail. The internet is filled with all kinds of businesses and growing yours may require a unique strategy. If you run an online business on Etsy, etsygeeks is an ideal option to check out and see how they can help you move your business to greater heights.
When it comes to growing an online business, there are various strategies that you need to implement to ensure that everything works properly, to help contribute to its growth. Most business owners only focus on one or two things, not knowing that it takes a lot more than that to have a successful business. In this post, I’ll share with you 10 best ways that you can use to grow your online business. Let’s get into it!
1. Have A Unique And Appealing Website
Having a unique and appealing website can really come in handy for your business. Remember, the first thing that people judge your online business by, is how you’ve packaged yourself – most importantly your business. So, is your website appealing to the visiting customers? This is a crucial question that you need to ask yourself.
You need to ensure that the design of your site is excellent, and that people are able to navigate through the various pages efficiently without much strain. Therefore, your site needs to have a good design, responsive, and fast. If you’re running an eCommerce business, the site making an order should be easy. When you have a user-friendly website, customers are more likely to spend more time on it.
2. Mobile-Friendly Website
According to a post by Alexa, having a responsive website can help to improve its rankings. Search engines, especially Google love websites that are responsive and easy to use even on mobile phones. Nowadays, a lot of people use their mobile phones to search the web, which is why it is imperative to have a website that functions properly when accessed with a smartphone.
The speed of your website also needs to be top-notch. If you have a responsive website, but it still doesn’t load quickly, you’ll lose a lot of customers. People like websites that load within seconds, since the human attention span when surfing the web has now decreased to 8 seconds. What’s more, even search engines rank websites according to their speed.
3. Social Media Marketing
Social media marketing is one of the most effective ways that you can use to grow your online business. According to Word Stream, social media marketing can help increase your website traffic, build conversions, raise awareness about your brand, create a brand identity, and improve communication between you and your customers. When it comes to social media marketing, you need to have a good strategy to help you succeed.
The first thing you need to do is to first identify the social media channel that you want to use. Although you have the freedom of using all the social media channels on the web, it is highly recommended to first select one that you feel will work fine and also act as a stepping stone before moving on to others.
Some of the social media channels to consider include Facebook, Twitter, or Instagram. There are other channels, but these are the most identifiable and effective to consider first. For example, Facebook is estimated to have billions of users per day.
Therefore, it can act as a good starting point for marketing your business. The other option is Instagram since in 2018 it was estimated to have 1 billion daily users. Twitter is also a nice option to consider if you are well familiar with the platform. All of these platforms can work perfectly and help to drive customers and sales for your business.
4. Email Marketing
Email marketing has been around for years and although some people tend to think that it’s somehow “fading out,” research seems to show otherwise. Email marketing is the act of sending commercial messages to your subscribed audience in order to build a relationship and convert them into buyers.
This method has been proven to be quite effective, and the good thing about it is that it is easy to start, reach a global audience, and drive more revenue into your business. Email marketing has no boundaries and it also doesn’t cost a lot of money to use, compared to other digital marketing options.
With this method, you only pay a monthly fee to an email marketing software company that you use for premium options, but there are those which are free to use. Another advantage is that it helps you to deliver targeted messages to your customers and measure the results. Therefore, it’s ideal even for new online businesses.
5. Study Your Competitors
If you want to succeed in your business, it is essential to consider observing your competitors and learning about why they are successful and growing. There are so many things that you can learn just by studying your competitors.
Knowing your competitors and what they offer will help you know how to make your products or services stand out. Mainly because it will help you know the weaknesses of your competitors so that you can come up with a strategy to outdo them.
A report by Inc says that keeping tabs on your competitors is a great strategy to grow your business. When researching about your competitors, go beyond just a Google search and find out the methods they use to drive traffic to their site, keywords that they target, as well as how they use their social networks.
6. Optimize Your Content
Content is very important on the web. One way to drive traffic to your website is through publishing content. Therefore, you need to ensure that there is a lot of content on your site, if you want to see more visitors. Not only should you publish content, you also need to ensure that it’s well optimized. Publishing content without optimizing it is a recipe for failure.
Search engines rank you by many factors, and one of them is how well your content is optimized. What keywords does your website rank for? Depending on your niche, you can target various keywords that people are searching for most on the web, and when you rank you’ll start receiving plenty of traffic, thereby increasing your sales.
Ensure that your content is optimized for buyer-intent keywords if you want to see your sales improved. You also need to offer value in your content for people to trust you and build a loyal audience.
7. Strive To Increase Website Traffic
Increasing website traffic is also one important way of helping your business grow. When more people come to your website and learn about the products or services that you’re offering, it helps to boost your popularity and sales. Most online businesses strive to increase traffic because they know how valuable it is.
Some of the ways to increase traffic involve SEO, publishing content, and buying traffic. Search Engine Optimization (SEO) is regarded as one of the best ways, but it takes time to see results and requires a lot of effort – although it’s worth it. Publishing content, on the other hand, is also quite effective since content helps to drive more people to your site.
Another option is to buy traffic from a website that offers such services. A good example is Maxvisits. Max Visits is an internet business in the advertising industry that helps businesses to get targeted traffic to their websites. You can buy traffic from them depending on your niche to boost your revenue and Alexa rankings.
Here are some of their features:
- They offer targeted traffic
- 24/7 live statistics dashboard for all clients
- Affordable prices – Their rates start from $1.5 per 1000 visitors
- Real human traffic
- Alexa ranking impact
- Traffic Wizard – Their unique tool used by clients to optimize their campaigns efficiently.
8. Publish Quality Content
One thing you need to know is that having quality content on your website will help you attract the right audience. Google loves quality content that offers value to users. Therefore, if you run a business website with a blog section that offers quality information, you are bound to see tremendous growth in your business.
Research shows that 82% of marketers that blog see a positive return on their investment. What’s more, marketers who prioritize blogging are ten times more likely to enjoy a positive ROI and succeed in their business. Therefore, you need to ensure that you publish high-quality content on your website if you want more visitors and growth in your business.
9. Provide Quality Products & Services
Providing quality products and services in your business is very important. Customers will only buy valuable products on the market. If your business doesn’t offer top-notch products or services, there is a high chance of it failing. The last thing that people want is to regret after buying whatever it is that you are selling.
Therefore, you need to ensure that you offer as much value as possible. If you sell products, try and get feedback from your customers about how they are and some of the ways that they would like to see you improve. This will not help you gain their confidence, but also build a solid name for your brand since they’ll realize that you care more about them than just getting their money.
10. Offer Excellent Customer Support
Most businesses fail not just due to financial issues or low-quality products, but also due to poor customer support. How does your business deal with customers? Do you respond to customers’ questions or complaints on time? Do you conduct a follow-up to find out whether your customers are satisfied or not?
These are some of the things that you need to do to help your business succeed. Customers need to know and feel that you care about them. If your business provides excellent customer support, it will boost your brand and popularity and help you gain loyal customers.
Growing a business is not easy but it can be done. What you need to ensure is that you follow the strategies we’ve discussed in this post and conduct more research to find out more ways that you can use to keep your business growing.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.