If you’ve ever tried to market a brand online, you know it can be tricky. You want to make an impact, and contribute to the online community, and you want to do it while increasing your online reputation and influence. Many B2B brands are still getting their feet wet in social media and trying to figure out how exactly online branding works. If you are that type of marketer, you will probably find this well put together infographic (which is more like a blog post) very helpful.
This infographic called Ten Ways To Build A B2B Brand Online (by aib) also has a corresponding guide you can download at Building A B2B Brand Online For Dummies. Regardless of what type of business or marketing you are involved in, your branding will play a huge role in building trust, creating brand awareness and attracting new clients (amongst other things).
Just like with all campaigns, marketing your B2B brand online will also involve tracking your analytics and metrics so you can tweak your success and increase your conversions. One of the things this information stresses in more ways than one is the importance of targeting your audience. As a B2B brand, that will really help you reach your sales goals. And then of course there is the whole social media aspect which plays a huge role in marketing regardless of the type of brand.
Following the tips in this infographic will surely help you take your branding to a new level of success. If you’d like to read more about B2B marketing as it relates to social media, you might find this article called B2B Marketing: Facebook vs. LinkedIn helpful. The “For Dummies” series is always fun to read and very informative. I hope you find this helpful for your next marketing campaign!
10 Tips For Building A Strong B2B Brand Online
(Click Infographic To Enlarge)
Via: [Social Media Today]