7 Benefits of Video in Your Digital Marketing Strategy

If you are looking to breathe new life into your digital marketing strategy in 2021, then video is definitely the way to go. Did you know that according to Optin Monster a whopping 85% of marketers state that video is an effective way to get attention online?

Furthermore, users claim that they retain 95% of a brand’s message when they watch a video, and over 70% say that YouTube makes them more aware of new brands, according to research provided by Social Media Week. Still not convinced that your business needs to embrace video marketing?

Keep reading to discover the top seven benefits of video for your overall digital marketing strategy and learn how to get one step ahead of your competitors rather than always being a few steps behind.

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1. Influence Buying Decisions

According to Forbes, an impressive 90% of customers say that watching a product video helps them make buying decisions, with 64% saying that it makes them more likely to make a purchase. Find out about the different types of online video advertising at your disposal and how each one can help attract the attention of and influence your business’s target audience’s purchasing decisions.

2. Better User Experience

People of all ages like to watch videos online, and in particular, they love to see video content from their favorite brands. So, why wouldn’t you give them exactly what they want? Whether you choose to post product videos on your website, video content on social media, or even create your own YouTube channel, you can use so many exciting ways to use the power of video to impress your customers.

3. Rank Higher In SERPs

If SEO is the bane of your life, and you are struggling to rank higher on Google, you should know that video content is great for boosting your rankings on SERPs. With the amount of time a user spends on your page being one of Google’s most important ranking factors, video can help you keep searchers engaged for longer and help you reach that coveted first page. In fact, research shows that websites that make effective use of video can increase their likelihood of being on page one of Google significantly.

4. Increase Traffic To Your Site

According to this report from Vidyard, websites that use video enjoy on average 41% more web traffic than those who don’t utilize this highly effective digital marketing technique. Furthermore, their research also states that video users have 27% higher click-through rates and 34% higher web conversion rates.

For maximum results, make sure you have an engaging video on your website’s landing page, as this can increase conversions by a huge margin.

5. Improve email marketing

Email marketing has one of the highest ROI rates out of all digital marketing techniques, allowing you to reach the right people at the right time. However, you can make your email marketing campaigns even more successful with the use of video. In fact, according to Martech Advisor adding the word video to your email subject line, you can boost click rates by up to 300%.

6. Boost Trust

If you want to encourage loyal and long-term customers, then you need to work hard to build trust between your brand and your target audience. Fortunately, video content can help you to achieve this quickly and effectively. Focus on videos that educate and inform your customers rather than ones that are overly promotional, and watch as your sales figures hit the roof.

7. Encourage Social Shares

The majority of mobile video consumers share videos on their social media platforms. Offering you the perfect opportunity to tell your brand story and to have some fun with your customers, sharing video content on social media is a great way to boost brand awareness and increase your visibility online.

If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.