It’s common to see blogging experts recommend that newcomers to the field find a good niche. They often focus on passion and knowledge, but those aren’t the only keys to developing a great idea for a new blog. Successful bloggers don’t operate in just any niche. They find one that has the potential to be truly profitable. Read on to find out about the four characteristics of a profitable niche to determine what to look for.
1. Interesting Topics
It takes a lot of work to set up a blog, even when bloggers use tools like Platform Creator to make the process easier. Unfortunately, many novice bloggers give up after just a few months either because they lose interest or because they find that they’ve already exhausted the supply of interesting, relevant topics within their niche.
A profitable blogging niche must be small enough to reduce competition, but comprehensive enough to provide plenty of subject matter for the blog. The decision about what’s interesting and relevant is pretty personal, so everyone has to figure those factors out for themselves. Start by taking a niche that holds plenty of personal interest, then brainstorm 10 blog post ideas. If it’s easy to come up with ideas and, at the end of the list, the blogger feels like he or she could easily rattle off another 50 relevant topics, that’s a good sign.
2. Significant Market Share
Creating a profitable blog requires doing some small market research. Just because a niche is deeply interesting to one blogger doesn’t mean there will be a substantial enough audience to draw in sponsors and advertisers. Thankfully, the initial phases of small market research aren’t as challenging as many people think.
Start by using the tools that are readily available, such as Google Trends. Type in a broad search term related to the niche, then check the graphs to see whether interest in the topic is stable. Don’t just look at the present moment. If interest in the subject peaked a few weeks or months ago, that’s not a good sign. Instead, look for topics that maintain stable or rising levels of interest to make sure it will be possible to develop a large audience to drive sufficient traffic to the blog for years, not weeks.
3. Sufficient Specialization
It’s next to impossible for independent bloggers who are just starting out to compete with well-established, corporate-backed industry giants. Instead, newcomers should try to specialize in a particular area of a well-researched and suitably interesting topic. In other words, they should further develop their niche.
Take the information garnered from the Google Trends research performed above, and go a step beyond the basic topic. Free tools designed for search engine optimization such as AdWords can be a huge benefit. Evaluate long-tail keywords to get started brainstorming about how to figure out a more developed, yet still profitable, niche. The right niche will receive plenty of searches every month, but it won’t have high competition like more general topics.
4. Interest From Advertisers
Even if a topic is deeply interesting and able to attract an audience, bloggers won’t be able to monetize it if the advertiser or sponsor interest isn’t there. Check to make sure there are plenty of brands that sell related products or services. They’ll be a great resource for future advertisements, affiliate programs, and sponsorships.
Get Started Today
Every successful blogger started out as a complete newcomer to the field. The experts only got where they are today through plenty of research and ongoing dedication to growing their audiences. There’s no better time to get started than right now.
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