Believe it or not, dropshipping and content marketing are a match made in heaven. After all, they both have become one of the most popular ways for online retailers to reach new markets while simultaneously keeping their overheads low. Yes, when you break it down, these two are a pea in a pod, and can actually help one another propel your business to the next level.
Not only can content marketing help expand your customers locally but internationally as well. While it’s going to take some legwork to get off the ground, it’s a surefire way to drive sales without breaking the bank. Here’s how you can increase revenue through content marketing.
Why Content Marketing Could Help
Content marketing is perhaps one of the most successful methods of digital marketing to date. In fact, as noted in a survey by Hubspot, 53% of marketers state it’s their #1 way to gain inbound traction, which is a pretty staggering statistic when you think about the numerous other methods available. [pullquote}What makes content marketing so successful is the diverse range of topics you could cover, as well as how that can give you an edge over the competition.[/pullquote] This includes methods such as thought leadership, advice, infographics, industry trends, and the list could go on-and-on.
As a drop shopping business, these areas can help attract customers from all around the world. This can include looking through where your customers are and what they’re buying, as well as how you can reach them with more efficiency. For example, let’s say I have a lot of sales to the midwest for hiking gear. Rather than trying to sell targeted ad space, I could instead write about the best gear to use for a hike on a mountain or trail in that region. This specificity will increase your visibility in search, as well as establish you as someone with an authority of that area.
Where It Could Help
Depending on where your business currently stands, content marketing might just be the boost that you need to attract new markets, both domestically and internationally. As noted in a case study by Oberlo, companies that dropship abroad sees between a .5 and 1% increase in conversion, which is actually a pretty substantial increase in sales. Furthermore, setting up distribution in other parts of the country or world is going to take some work, but isn’t as tough as you think, as these places are going to want more channels to distribute their product as well.
In assessing a content plan for geo-specific locations, be mindful of how your SEO strategy will play out. After all, going too broad will leave you lost in a mix of other results while being too specific can alienate or misguide potential customers on where your true offerings lie. This Shopify SEO guide will help you determine a sound roadmap for optimizing your e-commerce site to gain awareness and real estate on the search engine results page. Your best bet is to study the locations of where your products are being sold and then begin deciphering how your content plan will roll.
How To Get Started
While a lot of businesses know they need to have a blog, a lot of folks don’t know how to use it. However, luckily for you, I’m going to provide a short outline of where to get started. First, look at the current list of terms that provide the most traffic to your site. [pullquote]Google Analytics or Keywords can be a great tool for this, and will even show the geolocation that these sources are coming from.[/pullquote] Next, start drafting up a content calendar of topics you want to write about, being mindful of how often you can deliver on your posts. Your topics should include a lot of the keyword metrics you’re after in the title, as well as the description. Also, make sure to use these terms as much as you can in each post without being too ‘salesy.’ A huge turn off for your readers will be if your blog comes off as disingenuous.
As you get rolling with your blog, you’ll find it’s much more intuitive than you’d imagine. However, there are a few small things you should stay up on, including how to personalize your email blast (which can increase clicks by 25%), as well as distributing content to social media and repurposing content. While we could talk all day about the nuisances, the overarching goal is for you to get writing for the audience that’s going to buy in your expanded network.
Implementing a content marketing strategy can be one of the best ways to drive new traffic to your drop shipping business, and something you should definitely consider if you’re looking to increase sales. With high returns in such a high-margin business, how will you revamp your content to reach a global audience?
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