Promotional products are one of the best methods of heightening brand awareness in general and are proven to increase exposure and inquiries. While this is pretty common knowledge, at exhibitions and events offering unique promotional products to attendees is a sure-fire way to create a buzz around your brand. To better illustrate this notion, here are a few reasons why promotional products are so effective at exhibitions.
Everyone loves getting something for free, especially at exhibitions. Whether it’s a pen or a t-shirt, people are always on the lookout for something to take away with them and will often ‘shop’ around exhibition stands to locate the best offering. However, bear in mind that every other company at an exhibition will likely have the same products, so try to adopt a more tactful approach when selecting which promotional products you’d like to distribute.
Essentially, by offering something different or unique you can create a buzz around your brand and word-of-mouth can spread around the exhibition, which increases your chances of attracting new customers.
Potential Customer Attraction
Naturally, the whole point of promoting your business at an exhibition or event is to attract potential customers, which is why giving away promotional products is such a good method of raising brand awareness. Not only will people flock to your exhibition stand to reap some free goods, but you’ll have the opportunity to converse with them and explain more about your business. Moreover, consumers will be more likely to visit your website to find out more about your brand, thus again potentially attracting new customers.
Exhibitions are all about the exposure of your brand and raising awareness; so even if an attendee visits your stand, takes a promotional product and walks away without interaction, that’s not always a bad thing. Simply because the product has served its purpose; it’s put your brand in front of a potential customer, time and time again.
[pullquote]Ultimately, the level of brand exposure your business receives relies upon your product selection.[/pullquote] If your chosen products are the same as what every other exhibition stand is offering, then there’s nothing that sets you apart from the rest.
However, don’t be too frivolous when it comes to purchasing these goods, and develop a budget based on your average order value of a typical client. For example, if you attain just one new client which generates $5000 profit for your business, and you spent $2000 on promotional products, then it’s been a worthwhile endeavor.
As mentioned above, the selection of promotional products is critical to success, but you should also look to include a mix of different types. To help with this, here are a few suggestions:
General products such as t-shirts, notepads, mugs etc. should be at the top of the list, as they’re quite possibly the most well-used products in the business world – and something everyone will love to receive. These types of products will be used day to day, so your brand will continue to be in front of the eyes of a potential customer with every use… or at least until it runs out of ink!
To really create a buzz around your brand and stand out from the crowd, innovative products are the way forward. Items such as USB devices, portable chargers, digital photo frames and many more, are excellent ways to get your brand noticed and attract some all-important attention over your competitors.
Let’s face it, who wouldn’t want a free pen? I mean you can write with it, draw with it, doodle on the newspaper on the way to work; there is a myriad of possibilities. Aside from the digression, functional promotional products are one of the best options for exhibitions because you know that your customers will use them as part of their day to day lives, which means your brand will remain prevalent in their minds.