As a digital marketer, you’re always on the lookout for new and innovative ways to reach your target audience. You might be wondering if video watermarking is something that could benefit your marketing efforts.
Did you know that one-third of all online activity is spent watching videos? And that by 2019, video has accounted for more than 80% of internet traffic? As digital marketers, it’s important to stay up-to-date on the latest trends in order to reach our target audience.
In this blog post, we’ll explore what video watermarking is and how it can be used to help you achieve your marketing objectives. We’ll also share some tips on how to get the most out of this effective marketing tool. So, read on to find out more-
1. What Is A Watermark And How It Is Used
A watermark is a type of mark that is used to protect an image or document from unauthorized copying or use. It is usually a transparent image that is placed over the top of the original video. Watermarks can be created in a variety of ways, but most often they are text or logo that is added to an video. They are used to deter people from stealing content, and also to identify the original owner of the media.
Watermarks can be added to videos in a variety of ways, but most often they are done using Photoshop or other image editing software. There are a few things to keep in mind when creating a watermark.
First, the video watermark should be placed in an area that will not interfere with the overall look of the video
Second, the watermark should be large enough to be easily seen, but not so large that it is obtrusive.
Finally, the watermark should be placed in a position that is not easy to crop out. With these guidelines in mind, you can create a watermark that will help protect your content from unauthorised use.
2. The Different Types Of Watermarks
There are a few different types of video watermarks that you can use to protect your work.
The first type is a personal watermark, which is usually your name or initials. This type of watermark is great for deterring people from stealing your videos, but it won’t do much to stop someone from editing out the watermark.
The second type of watermark is a copyright notice. This type of watermark is much more effective at deterring people from stealing your videos, because it’s a clear indication that the video is copyrighted material.
The third type of watermark is a logo watermark. This type of watermark is usually used by businesses to promote their brand. Logo watermarks are less effective at deterring theft, but they’re still a good way to promote your brand.
So, those are the three main types of video watermarks. Now that you know what they are, you can decide which type is right for you.
3. How Video Watermarking Techniques Beneficial For Digital Marketing
There are many benefits that video watermarking can provide for digital marketing. By watermarking your videos, you can ensure that your brand is properly represented and that your videos are not being used without permission.
Additionally, watermarking can help to deter potential thieves from stealing your videos and using them elsewhere.
Finally, by including contact information or a call to action in your watermark, you can make it easy for viewers to get in touch with you or take action after watching your video.
4. Watermarking Software And Its Features
There are many video watermarking software available in the market. Each of them has different features. Some of the popular ones are:
- VisualWatermark – This software allows you to add text, image, logo or trademark watermarks on your videos. You can also adjust the transparency, position and size of the watermark. With VisualWatermark it’s real easy to find the solution of how to add watermark to video.
- Aurora Video Watermark – This software allows you to add text or image watermarks on your videos. You can also adjust the transparency, position, size and rotation of the watermark.
- Watermark Software – This software allows you to add text, image, logo or trademark watermarks on your videos. You can also adjust the transparency, position, size and rotation of the watermark.
- VISTA Watermark Software – This software allows you to add text, image, logo or trademark watermarks on your videos. You can also control the transparency of the watermark.
Each software has its own unique features. Choose the one that best suits your needs.
5. Applications Of Watermarking In Various Industries
Video watermarking can be applied in a number of different industries, from advertising and media to security and forensics. Here are just a few examples of how watermarking can be used:
In advertising, video watermarks can be used to track where an ad has been seen and for how long. This information can then be used to determine the effectiveness of the ad.
In media, watermarks can be used to identify ownership of a piece of content. This is especially important with user-generated content, where it can be difficult to determine who the original creator is.
In security, video watermarks can be used to track down unauthorized copies of copyrighted material. Watermarks can also be used to prevent tampering with security footage, such as from CCTV cameras.
In forensics, watermarks can be used to identify the source of a video. This is important in cases where the video may have been tampered with or where it may contain evidence of a crime. Video watermarking can also be used to authenticate the identity of a witness.
These are just a few examples of how watermarking can be used in different industries. With so many potential applications, it’s no wonder that watermarking is becoming an increasingly popular way to protect and track video content.
Do you have any experience with video watermarking? Please share your valuable thoughts with us.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.