Marketing has come a long way, especially since the dawn of the internet. While advertising used to take place primarily on radio, television, and in printed publications, it’s now all about the digital world.
You may have been told that you need a good link building campaign to successfully market your business in this day and age. However, if you’re new to this sort of marketing, and you’re not sure what that entails, use this guide to shed a little more light on the situation.
SEO Is Key
Digital marketers spend their time learning as much as they can about search engines and online advertising practices to present the best results with their campaigns. This requires a lot of trial and error and constantly changing practices which revolve around a concept known as search engine optimization (or “SEO” for short).
Essentially, SEO marketing is all adjusting content, advertisements, and your online presence so that your business comes up on the first page of search results on search engines like Google (when a potential customer searches for a relevant keyword, of course). One of the most popular strategies for SEO to date is something called link building.
Link Building Defined
A link building campaign requires complex strategies, but the definition of link building is really quite simple. Essentially, you’re adding links to your website in content published on the internet. Sometimes, those links will appear in content that’s published on your own page. This can be useful for driving already interested customers to make a purchase or seek further information.
Most often, links are used in publications outside of your website. These are called “backlinks” because the links point back to a certain page on your site. You can earn links in publications around the web by paying to have them inserted into articles, or you can write guest posts that are published with your link intact.
Much of the content published on the internet today involves link building. Lots of publications allow companies to include a link to their website when writing a blog post, so long as it’s well integrated and doesn’t resemble spam. With enough of these links back to your website, you’ll have no problem appearing on the first page of search results.
Creating A Link Building Campaign
Getting backlinks requires careful planning and preparation. You need to create a strategy, typically called a campaign. When put into action, this campaign helps you increase your online visibility, gain customers, and improve your brand’s reputation. A successful link building campaign begins with clearly defined objectives. You can’t recognize if your campaign is successful if you don’t know where you’re going. Write out specific numerical values or other goals to begin your journey.
Once you’ve set your goals, you need a way to measure them so that you can clearly see how far you’ve come and if your strategies are working. The easiest way to do this is with a company like Link Graph, that can analyze your backlink profile and makes suggestions for improvement. You’ll see the results of your campaign on a progress dashboard that’s easy to read, so you can identify where changes are required.
It’s also important to understand the most successful strategies in link building. Unfortunately for marketers, the landscape of SEO is changing constantly. The rate of change is so rapid that many have a difficult time keeping up. This means that you’ll need to work even more diligently to understand and apply the latest link-building strategies to make your campaign a success. It might seem like a tall order, but brands do it successfully every day. With further research and a drive for results, you can create a successful campaign and improve your digital marketing accordingly.
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