There’s no denying the fact that WordPress is one of the most trusted website building platforms. Now that you have your website up and running, you would surely be in a quest for the best plugins to enhance yours as well as, user’s experience.
We get it; picking up a handful of plugins from a thousand others is quite an overwhelming task. And, this gets even trickier when you realize that a lot of plugins can hamper the performance of your website! Now, here’s a list of 13 WordPress plugins that every small business can use without affecting the website’s overall performance.
1. Yoast SEO
Well, Yoast SEO is one of the most talked-about SEO plugins. You need not worry about SEO as this plugin handles all of it single-handedly. From generating sitemaps to helping you out with your On-Page SEO, it does it all.
The free version of the plugin comes packed with a lot of features. However, you can even opt for the premium version. The best part – it creates auto-redirects so that there are no broken links on your website. Isn’t that cool? If you need to up your SEO game and get comprehensive traffic on your website, Yoast SEO is your go-to plugin.
If you have a business website, your primary goal should be to get leads, which requires a contact page so that people can get in touch with you. A contact form is the easiest way to allow people to drop their queries and start a conversation with you.
Apart from this, a website can even have subscription forms, payment forms, online order forms, etc. In that case, WP Forms is one of the best form building plugins available for WordPress with over 2 Million active installations.
From customizing your forms to integrating helpful features to it, WPForms handles everything for you. We would recommend you to buy the paid version for this one and experience everything that this tool has in store for you.
3. W3 Total Cache
With Google’s update, it has been pretty clear that slow and lagging websites have no chance of ranking higher in the SERPs. Also, who likes to visit a slow website? W3 Total Cache is one such plugin that would help you to boost your website’s speed and enhance user experience.
Even if you lack the technical know-how of caching, gzip compression, lazy loading, CDN, CSS minification, etc., this plugin would manage everything for you. The plugin is available for free and works the best for small businesses.
Images are a necessity on any website. Whether it’s an infographic or a lifestyle image, you need to incorporate them to make your website look appealing. However, a lot of images can slow down your website. Smush is one of the best WordPress plugins that we have used so far. It automatically compresses your images while retaining the quality, converts the .png into .jpeg, and much more.
5. Monster Insights
Now when you have a business, tracking leads and sales is your priority. Monster Insights is one of the best plugins that allows you to get Google Analytics data right in your WordPress dashboard. It gives you an in-depth insight into the traffic, revenue, and leads.
You can use this tool to optimize your website and keep track of how it performs every day. The free version offers basic features, while the paid one comes packed with several other powerful attributes that you would love.
6. WP Chatbot
One of the easiest ways to engage with your customers is by installing the WP Chatbot plugin on your website. It allows you to add Facebook messenger Widget to your website and interact with the visitors even when they have left.
Even SEO biggies like Neil Patel and Brian Dean have given a thumbs-up to this plugin and, we don’t think you would need any other confirmation after this. Messenger messages have a higher opening-rate than emails and, here’s your chance to get in a conversation with the visitors and convert them into leads.
7. Optin Monster
No matter how much traffic your website is getting, 70% of them tend to leave your site and never return. Optin Monster is a plugin that helps you to show customized offers to the visitors at the right time and convert them into leads.
It allows you to create beautiful and responsive forms that are built in a way to attract people. With this plugin, you can convert your visitors into subscribers or customers, and you cannot afford to miss this opportunity at all.
8. Updraft Plus
While running a business, you must have a backup of your website and, Updraft Plus is your go-to WordPress plugin for the same. It automatically backs up the data and stores them at safe remote locations such as Dropbox, Google Drive, FTP, etc. It smoothens out the process of restoring your website from backup while maintaining the traffic. The free version of this website is quite cool, but you can go for a paid one if required.
9. Beaver Builder
If you have a paid theme, customizing your website won’t be an issue. However, Beaver Builder is one of the best WordPress plugins when it comes to building your website pages manually. It allows you to create custom pages without writing even a single line of code. This plugin can prove pretty handy when creating a quick landing page for campaigns.
10. Seed Prod
Did you know that you can use plugins to capture visitors even when your website is not live? Well, SeedProd is one such plugin that allows you to create ‘maintenance mode’ or ‘coming soon’ pages along with a lead capture form.
It comes packed with features like email marketing services, countdown timer, social media integration, and several beautiful templates. Install this plugin to never miss a lead even when you are not live, or your website is under construction. If you are new to this business and want to start from scratch, do not forget to check out this guide on how to create a WordPress Website.
11. Constant Contact
Email marketing is still a thing, and you should invest in it to get leads for your business. Constant Contact is a super-efficient WordPress plugin that allows you to create and customize effective emails for your subscribers.
The plugin works well with Optin Monster, WP Forms, and allows you to work through your email marketing campaigns. If you want to have the edge over your competitors, Constant Contact is a must-have plugin for you.
Your business website is one of your most significant assets, and you can’t afford to lose it. Hence, Sucuri. This tool protects your website from malicious attacks, removes malware, repairs SEO spams, and prevents future attacks.
Hosting giveaways and contests is one of the most efficient ways of attracting and retaining customers. RafflePress is a WordPress plugin that allows you to create tempting giveaway and lure customers. It helps to increase your social media engagement and prompts people to enter their email addresses so that you can later use them for sending newsletters.
If you want to increase your social media engagement and retain customers longer, RafflePress is indeed the right choice. Whether you have just started or you have an established business, these WordPress plugins can prove highly beneficial to you.
While the free versions of the tools have got to offer quite exciting features, it’s always worth to invest your money in the right place at the right time. Having these plugins eases out your life and helps to boost your business without delving deep into the technical stuff. Above all, plugins are a blessing for every person who isn’t a techie.
However, a successful business depends on several other factors and an effective marketing strategy. If you are planning to sky-rocket your business, opting for a digital marketing agency is the best that you can do.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.