When it comes to eCommerce, customisation and web design are crucial factors that can make or break a business.
In today’s digital market, consumers are increasingly turning to online shopping, and businesses need to make sure their websites and web stores stand out from the other results they see on a search engine results page.
If you need help, it’s best to ask an expert in eCommerce website design in Melbourne.
If you want to learn more before diving in, we’ll guide you through a deeper look at the importance of customisation and web design in eCommerce, and exactly how they can impact a business’s actual success.
Customization is necessary, first and foremost, to help your brand stand out from the crowd. The term “brand” comes from the practice of hot-branding of livestock animals. Brands were shapes carved in metal that were heated up and used to sear a logo or some other recognizable picture into the side of an animal. Brands were used by farmers to ensure that their cattle, sheep, or other livestock were not stolen or confused for those of another farmer when they became intermingled when grazing on public grounds.
This is the essence of a brand in the modern sense: providing signals that help your customers distinguish your company from others. Branding is, at its core, the customization of your products, marketing materials, website, and everything that customers will identify with your company.
This is essential for every form of commerce, and especially so for digital commerce, where customers become immersed in the visual representations of your brand in your website and e-store: logos, colors, products, pictures, and everything else you select to visually represent in your digital presence that helps create a
This is essential for every form of commerce, and especially so for digital commerce, where customers become immersed in the visual representations of your brand in your website and e-store: logos, colors, products, pictures, and everything else you select to visually represent in your digital presence that helps create a unique image for your brand.
Branding isn’t just about being unique, though – it’s about cultivating that image to create something that your customers can identify with. You don’t just want to stand out from the crowd – you want to appeal to a specific customer.
Visual elements are crucial in this regard, but so are other, subtler cues: how your website is laid out, how your store is configured, and every element of your marketing funnel should be designed to appeal to the customers you identify as your target market.
Ideally, your store should be as simple as possible, incorporating integration with social logins and streamlined digital payment systems like PayPal, Google Pay, Apple Pay to make checkout as accessible as possible.
Abandoned carts represent an enormous source of waste in advertising, bandwidth, and every other digital resource used to get a customer up to the point of checking out.
Custom features like this are especially important if your target market is very broad, or targeted at people with less ability to use the internet easily.
All of these elements of appealing to users are crucial, but customization isn’t just about user experience. Having a webpage that is unique is important for search engine optimization, or SEO , too.
One factor search engines use to determine rankings is how unique the web page is in terms of layout, color, and especially images.
Search engine algorithms can easily identify when a webpage makes excessive use of stock images, whether they be icons from commonly used icon packs or frequently licensed photos, and when they do, these pages are ranked lower on search engine results pages as compared to websites that are otherwise similar
Search engine algorithms can easily identify when a webpage makes excessive use of stock images, whether they be icons from commonly used icon packs or frequently licensed photos, and when they do, these pages are ranked lower on search engine results pages as compared to websites that are otherwise similar while using unique images.
This is why hiring a web designer who can help you produce a site that is not only attractive but also unique, is vital. Amateur web designers can competently utilize tools like Squarespace or Wix to quickly and easily create a page that may look attractive and polished.
But when it comes time to optimize the site to achieve optimal search engine ranking, a site created using a template that has been used dozens, hundreds, or even thousands of times before can only go so far, especially in competitive industries where there is substantial incumbent eCommerce traffic.
Being original isn’t just a cheeky slogan or feel-good motto – it really does matter!
It helps you stand out from the crowd, ensures that your products and web presence are tailored to your addressable market, and helps your page show up where it matters most: search engine results pages.
So don’t be square – if you want real results, hire a professional who really knows what they’re doing.
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