A Tell-All Guide To Outsourcing For Digital Marketing Agencies

Outsourcing is a great tool for supporting your growing business. In fact, outsourcing makes way for cost-saving and better control of functions. Instead of doing every task in-house, involving an external expert allows businesses to focus on core operations.

Outsourcing is particularly lucrative for digital marketing agencies. Since there are unexpected fluctuations in demand, hiring third-party professionals can help agencies deal with a sudden influx of work. Moreover, clients are looking for a one-stop-shop for all their digital marketing needs. Excelling in every digital marketing service is simply not feasible.

With outsourcing, there is no need to overburden your in-house staff and spread your resources thin. It’s a dependable option that allows you to keep up with deadlines as well as maintain quality standards.

In this post, we’re sharing different tasks you can consider outsourcing for your digital marketing agency. Take a look.

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Search Engine Optimization (SEO)

Search engine optimization is more than just one thing. It includes keyword research, link building, local SEO, copywriting, technical SEO, reporting, tracking, maintenance, and more. Outsourcing SEO can take a huge task off your shoulders and free up time to focus on core business operations.

By choosing SEO reseller services, you get instant access to the latest tools and technologies for implementing best practices and tracking campaign progress. You are able to serve your clients better without spending extra on paid tools.

The world of search engine optimization is constantly changing. If SEO is not your niche, it’s better to let experts take over. By handing over SEO campaigns, you also get to enjoy faster and better results for your clients.

Email Marketing

Email marketing continues to be an effective way to reach customers and nurture long-lasting relationships. It’s no wonder that this channel promises the highest ROI out of all forms of marketing.

That being said, email marketing can be quite tedious and time-consuming. Since there are several moving parts involved, it would be better to seek assistance from an external expert.

From curating subject lines to personalization – there’s a lot to do. And doing these repetitive tasks can take up too much time and resources. You can start by developing an email marketing strategy for a client. Once a reliable framework is established, you can outsource the rest to freelancers or another agency. However, keep a close eye on the content and distribution channel to ensure high quality.

Content Curation

Researching and writing content for blogs and social media is a cumbersome task. While you may have the creative skills for curating quality content, there are other important tasks that need your attention. As a marketer, your prime focus should be on developing strategies to grow your business.

High-quality content takes time and resources. Moreover, consistency is key for content to help your client’s business. Just publishing content once in a while won’t do much for your client’s online presence.

You probably don’t have the time to constantly produce large volumes of content for various clients. Therefore, outsourcing content creation is a good idea. You can easily find freelance writers and agencies capable of handling your scaling requirements.

Web Development

While there is some overlap between SEO and content creation, web development is a distinct service. If you’re planning to offer web development services, you will need to set up a team, which can be an expensive undertaking.

How about you handle graphics, copy and other creative aspects and outsource the technical part of web development and maintenance? This option gives you complete creative control without spending a fortune on hiring in-house web developers.

Search Engine Marketing (SEM)

Similar to SEO, search engine marketing (SEM) involves several different parts. Since there are so many steps and platforms involved, outsourcing a few tasks would make SEM more manageable.

Mobile App Development

Compared to web development, mobile app development is relatively new. If you don’t have a qualified team for mobile app development, it would be cost-effective to hand this task to another agency specializing in mobile development.

Social Media Marketing

Social media has emerged as one of the most powerful tools for marketing a business online. It won’t be an exaggeration to say that social media is instrumental in establishing a powerful online presence.

Considering that every client out there, regardless of the industry, is looking for social media marketing, you cannot afford to miss out on this opportunity. That being said, there are several social media platforms out there that need to be managed and optimized. Instead of overextending your resources, it would be better to let a third-party professional take over.

Business Analytics

Ignoring analytics can be catastrophic for your business. From tracking the performance of websites to social media initiatives, monitoring various marketing campaigns is essential. Since business analytics can be tedious and technical, outsourcing is the smart move. Doing this will allow you to pay attention to your core skills.

The Bottom Line

If you are a growing digital agency struggling to keep up with rising demands, it’s time to start outsourcing.

Understanding what to outsource and what to continue handling in-house can be tricky. We urge you to recognize your strength areas and retain those tasks. If you lack the expertise for certain tasks, it’s better to consider outsourcing.

Handing over some tasks to a third-party expert is an effective way to manage workflow fluctuations. Moreover, it allows for significant cost savings. Lastly, outsourcing to experts ensures faster and timely deliveries.