Email marketing is the best way to build a relationship with your customers and fans, but also to remind them of what you offer. It’s a fast, effective way to run promotions for your business. Also, it’s the most personal, intimate communication channel. Email marketing has the largest ROI of any other marketing channel, but first you have to reach your subscribers. An email checker helps you do just that: maintain a clean email list and foster a solid connection with your audience.
What Is An Email Checker?
Your email list is one of the most valuable assets your business owns. But, like most things in life, there are a few bad apples in every bushel. You’re going to have undesirable addresses on your email list.
An email checker separates those addresses from the good, valuable addresses. It eliminates bad contacts, such as invalid, abuse, catch-all, spam traps, and disposable addresses. Thus, it helps you safeguard your sender reputation and ensure your emails reach the inbox.
Internet Service Providers (ISPs) have methods of weeding out spammers or unscrupulous senders. When deciding where to deliver your emails, ISPs look at several aspects of your email marketing. One of them is your bounce rate and overall engagement. So, ignoring your list hygiene and emailing bad addresses is one of the quickest ways to derail your efforts.
On the other hand, a good sender reputation means that your marketing emails are far more likely to end up in your subscribers’ inboxes and not in their spam folder. That’s crucial to your strategy: it doesn’t matter how great your email is if nobody gets to read it!
Let’s take a look at some of the ways an email checker helps you build a more powerful email list.
It Removes Invalid Email Addresses
These damaging email addresses could be misspelled, abandoned or simply fake. Sometimes a letter or number in someone’s email address gets mixed up or left out when they type in their address. Of course, fake email addresses worthless to your campaigns. Not only do they bounce and fail to reach anyone, but a high bounce rate also prevents your legitimate subscribers from getting your emails.
It Weeds Out Abuse Emails
These are people who mark your newsletters or promotions as spam. Abuse email owners can really hurt your sender reputation. Some people have a habit of signing up for email lists and either forgetting or maliciously hitting the spam button. You don’t want those troublemakers on your list. The good news is that a good email checker spots these contacts right away and removes them from your database.
It Roots Out Temporary Email Addresses
People love freebies. If you’re offering a free e-book, for example, some people will enter a fake email address to attempt to get their copy. There are even websites that exist solely for the purpose of generating fake or temporary addresses. These end up bouncing because they aren’t email accounts people really intend to use. Sometimes called “disposable addresses,” they’re made to self-destruct, so they’ll bounce. You don’t want them on your list, so it’s best to let an email verifier isolate them.
Other Bad Contacts You Should Get Rid Of
As you can see, there are several types of bad email addresses, but there are quite a few more to be aware of and remove:
- Spam traps: ISPs will create phony addresses for the purpose of luring spammers in order to block them. Only sometimes legitimate email lists like yours will get infected. Complex email verification services have ways of detecting many spam traps.
- Catch-all emails: sometimes called “wildcard” addresses, they are set up by companies to receive all emails being sent to their domain. If someone’s actual email is paul@ [whatever domain name] and instead paulleslie@ [whatever domain name] is used, in some cases, the email will get delivered to that domain anyway. Those catch-all addresses tend to gather a lot of emails. The boxes fill up quickly and frequently will bounce. Most email checkers detect catch-all emails, but if you want to validate them more accurately, consider using an email scoring system.
- Role-based emails: info@ or team@ – are those addresses monitored by a group of people, not one person. The marketing value of such addresses is almost nil. It’s not worth keeping these on your list.
Now Go Forth And Conquer
An email checker is one of the most important considerations in your email marketing plan. Even if your email list is off to a great start, it’s crucial to protect its health. A list full of poor-quality contacts won’t help you connect with your audience and increase conversions. In fact, you may see your ROI decreasing. On the other side of the spectrum, keeping good email hygiene supports high inbox placement and allows you to market your products or services efficiently.
Author Bio: Paul Leslie is a Content Writer for email validation company ZeroBounce. He has a rich background in content creation as a writer, researcher, and interviewer. Paul has conducted more than 800 interviews distributed via radio and podcasts.
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