New games are popping up all the time. There was a time that there were only board games or video games for gaming consoles, but now games can be found everywhere. People can play games on their phone, tablet, computer, and even on a smart TV. In such a highly saturated industry, it can be hard for indie game developers to get the word out about their new virtual reality game. Whether you’re on a tight budget, or just don’t know where to start, these channels are some of the best to consider when trying to market your game to interested gamers.
1. Social Media
Social media marketing is going to be your best friend when it comes to marketing your VR game. One place gamers are constantly, is on social media. Whether it’s to talk with other gamers, research upcoming games, learn how to pass difficult boards, or sharing their gaming stats, rest assured, there are millions of gamers accessible to you through these platforms. By marketing your new game on a social media page, you can develop relationships with gamers, find out what they like and don’t like about your game, and much more.
Animation is a great marketing tool to use when trying to advertise your new game to interested gamers. Compelling artwork translated into promotional materials such as draw shop VR animation can make your content more engaging to share. Animation videos are shareable content that can be embedded on your website, blog, and social media accounts.
3. Demonstration Videos
Sometimes, the best way to inform someone that something is great is to show them. Demonstration videos are great for promoting VR games. It provides an opportunity for potential buyers to see what it is like to play the game. Whether you record yourself playing the game or get a few willing participants to help out, the recorded experience will provide more insight to potential buyers than reading about it through reviews or press releases.
At the core of any marketing strategy should be a website. A website provides a platform for internet users to gain more knowledge about your VR game. A well-designed website should generate organic traffic. It should provide a clear description of what the product is, instructions on how to purchase the game, and any other pertinent information a gamer might need. Your website should also be interactive. Including animation, demonstration videos, and social media feeds, for instance, allow gamers to learn more about your game and your brand.
When it comes to marketing virtual reality games remember that the more visual effects you can give them the more inclined they are to want to purchase the game. Trailers, much like they do for movies, give gamers a glimpse at what they can expect from the game. A well-produced trailer will show the plot of the game, main characters, the mission, and a few exciting moments that would entice a gamer to want to buy it.
You’ve worked hard to develop your game and now it’s time to share it with the world. The best ways to get the attention of serious gamers is to reach them on platforms they use most often. Developing a great social media campaign and using tools like animation and video marketing can help bring the experience of your game to life. The greater experience you can create, the higher your chances are of selling those games.
For more marketing-related stories and information from us here at Bit Rebels, click here.