Choosing the right promotional products for your business can be a challenging task. If you get it right, you can generate real marketing buzz around your brand and perhaps even attract new customers and clients to your organization. On the flipside, choosing the wrong type of merchandise may cost your business a lot of money with minimal returns. Promotional items are only valuable to you when they provide a return on investment.
As such, it is vital that you carefully choose items that are useful to your customers. In today’s article, we have a look at 7 tips for finding the best promotional products for your business. Ready to make a statement with your merch? Read on to find out more.
1. Quality Is Key
All too often, businesses are guilty of churning out low-quality promotional items that either don’t last very long or are of simply no use to customers and clients. When you’re distributing custom merchandise, the quality of these items are a direct reflection of your brand. Shoddy or poor quality merchandise bearing your company’s logo is a surefire way to project the wrong impression to the masses.
The solution? Pay close attention to not just the type of merchandise you are distributing, but also to its quality. For example, a stunning set of branded coasters with high-precision laser cutting is almost always going to be more impressive than a flimsy plastic keychain that in most instances will end up in the trash.
2. Cater To Your Target Audience
Thinking about exactly who will be receiving and using your promotional products should play a major factor in your decision-making process. You want to ensure that your promotional merchandise is relevant, useful, and unique to maximize the recipient’s interest in them.
Always stay relevant to your industry and maintain a path of clear communication between you and your audience. A great tip is to take age, income, gender, interests, and job into consideration. Once you know this information, you will then be able to conjure a product that your target audience can use in their everyday lives.
3. Design Matters
When creating promotional items, it is vital that you keep the design in mind. Your promotional items are a chance for you to really showcase your personal branding, so be sure to not squander the opportunity. As a general rule of thumb, think about what you can do to ensure your audience is able to compute that they are in possession of a branded product, without making it too overpowering or tacky. Although this may be difficult initially, there are many ideas online that you will be able to source inspiration from.
4. Work Within Your Budget
The last thing you want is to break the bank when it comes to promotional merchandise, so setting a reasonable budget in the early stages is key. This way, you will be less likely to get carried away with all the cool options available to you in today’s incredibly saturated market.
The best thing you can do is to set aside a budget that works for your organization, and then find items and quantities that fit your price range. A limited budget doesn’t have to be a detriment either, just check out some of these nifty ideas that make a bold statement without sending your business skint.
5. Focus On Eco Friendly
In 2022, being mindful of your environmental impact and prioritizing sustainability is crucial to the success of any marketing campaign. This is especially the case if your target audience comprises mainly millennial or gen-z individuals.
Some eco-friendly merchandise you can consider include reusable coffee cups, metal straws, travel cutlery, and bags made from hemp, bamboo, or other sustainable materials. Additionally, eco-friendly, all-natural products ensure safety from dangerous chemicals and risky additives that can cause potential harm to your clients and customers.
6. Make It Seasonal
Seasonality is something that is often overlooked with all the other things to consider when deciding on the best promotional products for your business. We recommend planning ahead if you’re looking to offer merchandise for various seasonal events. If you own a sportswear store and are sponsoring a local footy tournament in the midst of Winter, imagine how excited players would be to receive a high-quality training jacket that keeps them toasty out on the field.
7. Don’t Forget Virtual Merchandise
In a post-COVID-19 world where almost everything seems to exist in the virtual world, it would be a darn shame to neglect virtual merchandising. Dozens of conferences, fundraising events, and even classes now take place online and can be an ideal chance to give away free samples of your products or simply market your brand.
You may, for example, want to consider offering a free online class or a PDF E-book of exclusive material that virtual guests can benefit from. For more ideas on maximizing the impact of your virtual promotional products, be sure to check out this informative article.
A well-thought promotional product can be something that sticks around for years and aids in significantly growing your brand awareness and customer loyalty. By following these tried and tested tips, you’ll be on the right track to choosing products that your customers are guaranteed to love.
Are you considering creating promotional products for your business? Be sure to share some of your ideas in the comments below.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.