Why Tech-Enable Your Business? - Let’s Count The Reasons

The world of technology moves at a whirlwind clip – blink, and you’ll miss the next era-defining tech advancement. It used to take companies decades of working within the status quo before anyone levied the term “dinosaur” at them. But nowadays, an organization can slide behind the times in a matter of years – maybe months.

Tech-enabling your business – that is, open-mindedly adopting emerging technologies and cutting-edge platforms – is a pivotal way to inoculate your company against falling behind. Moreover, it’s a profound opportunity for growth, efficiency upgrades, and improved consumer relations.

Using real-world examples where possible, let’s review why you should tech-enable your business.

IMAGE: UNSPLASH

Efficiency And Productivity

Efficiency and productivity are at the heart of several technological tools and innovations. Imagine a world where the global pandemic struck, and we didn’t have platforms like Zoom and Slack to facilitate remote work. Imagine a modern sales department without sophisticated CRMs to guide touchpoints, or a modern HR department without automating talent management.

Keeping pace with business technology means staying on top of the latest innovations in productivity extraction and efficiency upgrading.

Meeting Shifting Consumer Demands

Let’s turn our attention away from the traditional office and towards real estate for a compelling case study in tech-enabled consumer-centrism.

The real estate industry had a reputation for being set in its ways, tech-averse and opaque. Quality real estate agents understood this but were ultimately powerless to change the status quo. Then, Nobul came along: a real estate digital marketplace that listened to and accommodated consumer demands.

Real estate agencies that embraced the disruptive platform immediately reaped its benefits; by tech-enabling their agency with a consumer-centric platform, they could reach consumers in a meaningful way. There is an emergence of new kinds of app development services, like app development for telemedicine.

Here’s what Nobul CEO Regan McGee had to say about the situation: “This is what people are demanding now, especially millennials… They want information, they want transparency, and they want it tech-enabled.”

Future-Proofing Your Organization

Tech-enabling an organization isn’t a “one-and-done” prospect. It’s more of a frame of mind – a commitment by the company to remain open-minded in adopting sensible tech-forward solutions.

This frame of mind is vital if you hope to future-proof your business. Here, you can follow the example of medical companies and immersive technology (a strange pairing, but bear with it).

Some early adopters in the healthcare industry saw the potential in immersive technology from the start, and stayed current with every new development (augmented reality, digital simulations, etc.). Consequently, they were able to leverage the technologies in increasingly creative applications: for surgical training, neuroscientific modeling, and even to gain insights into sensory afflictions like schizophrenia.

Each new application was, in some way, built upon the last. Non-adopters, meanwhile, continue to struggle with the basic applications of these technologies.

This case study illustrates how important ongoing tech enablement is to the future viability of a company. It’s fine to be one step behind now – but that can easily morph into a chasmic disadvantage over time.

There are, of course, other reasons to tech-enable your business (tapping into new markets, promoting corporate environmental responsibility, etc.), but these are the big three. If you own or manage a company that you believe is falling behind the technological curve, consider these three points as you develop a path forward.