Gone are the days of the sexy Marlboro Man, who made smoking appealing, manly and part of the cowboy way. Tobacco advertising is one of the most highly regulated forms of marketing today. Canada is one of the leading anti-smoking advertisers in the world, compared to some of the middle eastern countries and Russia, where warnings are still disguised in the package design.
I’m sure you have noticed an increased anti-smoking campaigns in print, web and TV, successfully implementing awareness of the related diseases, cause and effect and the very un-sexiness of smoking. In recent years, anti-tobacco ads have been much more gruesome and bold, utilizing the skills of Photoshop experts to communicate their desperate messages.