User-friendliness is one of the most important things to keep in mind while writing content for your website. You may have a lot to cover. But putting everything in a paragraph might confuse a potential customer.
It could also get boring for a visitor. Conveying the same information in a bulleted list can have a better impact on people who are visiting your website. They are much more effective at retaining the attention of a reader.
Whether you are making a new webpage or updating your old website, it is essential to keep a user’s experience in mind. Even though there are a lot of things that you wish to convey to your potential customer, bear in mind that everyone is in a hurry these days.
If a visitor cannot find the information they are looking for within a few minutes, they are most likely to leave your site and take their business to the competition. In this article, we are going to tell you how incorporating a bulleted list can improve your website design, when to use them and how to go about it.
Why Use A Bulleted List?
We have spoken briefly about why you should include a bulleted list in your website. Now we will discuss the specific advantages of using it.
It Gives You An Edge Over The Competition
Each competitor of yours has a website that displays information about products or services that are similar to yours. Including bulleted lists to convey that information can give you an advantage over them.
Bulleted lists can get used to highlighting the exceptional features of your product. They can also be used to convey how your product or service is better than the rest of the options available in the market.
Bulleted Lists Can Ensure A Higher Conversion Rate
Most people that visit your webpage will not have the time to go through every word on your webpage. They would probably skim through the page looking for the keywords related to what they need. Placing the relevant keywords in bullets will tell you that your product or service can fulfill their requirements, and will urge them to read more about it. They can also reduce your website’s bounce rate.
Bullet Points Add To The Visual Appeal
It makes your website look well organized and adds to its visual appeal. Many customers might judge a book by its cover. Using bullet points to provide information seems cleaner, and adds to the elegance of your website.
When To Use A Bulleted List?
Even though you might realize the importance of bullet points in the creation of your website, you might not be sure about when to use it. There are no definitive rules about when you can use bullet lists and where you cannot use them. You can apply them at your discretion, but make sure that you don’t overdo it. There are certain places where you must utilize them, such as:
- Points to differentiate your company from the competition.
- Exceptional features of your product or service.
- Information specifically directed towards your customers.
- Steps to follow for an activity or action.
- Information about customers.
- Data related to your business, such as units sold annually.
- Awards or recognitions won by your company.
- Any other vital facts that you want to bring to the attention of your customers.
Bullet points can be particularly useful in some circumstances. They can come in handy when you are trying to explain a process or when you have a long passage. A bulleted list will ensure that the customer does not feel lost in the labyrinth of a long paragraph and understands the gist of the information.
How To Use Bullet Points?
Although we said that there are no rules about when you can use bullet points, there are some guidelines that you must keep in mind how you should use them.
- Keep them short and simple. Do not include more than a couple of lines to each of them.
- Use parallel structure for each bullet point. Whether you use sentences or phrases, all of them must be the same.
- Use the same punctuation style for all of them. Sentences should have punctuation at the end, whereas phrases should not.
- You must create separate sets of points if the list is running too long.
- If you have a long list of points for a topic, use numbers to denote each point target than bullet marks. Steps of a procedure should always get numbered.
- Do not use semicolons in a bullet point.
Creating website content is different from writing an article or a book. So keeping it short and precise can go a long way towards attracting and retaining a visitor’s attention. Most visitors will read less than 20% of all the words, so intelligent placement of keywords can enhance the purpose of the content and get you more business.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.