A producer now recognized as 30HertzBeats began his journey into music production with humble beginnings. Armed with essential software, he started experimenting with pre-made loops, sparking a passion that would define his career. Drawn to the sounds of U.S. rap, he quickly upgraded his toolkit to include a MIDI keyboard, synthesizer, and drum machine, teaching himself music theory. These early experiments laid the foundation for what was to come.
At a pivotal crossroads in his life, 30HertzBeats faced a choice: stick to the security of a traditional career or pursue his dream of making music. He chose the latter, relocating to Berlin to immerse himself in the music scene.
Producing and mixing tracks for German artists was no easy feat, but years of persistence eventually paid off, allowing him to make music his full-time profession. During this journey, 30HertzBeats achieved a significant milestone by producing certified hits such as Queen Naija’s “Medicine” (2x Platinum) and Tink’s “Cut It Out”. These tracks further cemented his position in the music industry.
One of the most crucial lessons he learned early on was balancing creativity with business acumen. Navigating contracts, understanding intellectual property, and working closely with music lawyers became essential to building a sustainable career. Equally important was cultivating strong connections in the industry, a skill he honed over time.
The turning point came when 30HertzBeats discovered BeatStars, an online platform that allowed him to showcase his beats to a global audience. He launched a YouTube channel and created a Pro Page on the platform, which opened doors he hadn’t imagined. BeatStars became a game-changer, amplifying his reach and enabling consistent sales that propelled his career forward.
A distinctive aspect of his brand has been his visual identity. By incorporating striking illustrations of women into his artwork, he mirrors the themes of love and emotion central to R&B music. This unique aesthetic has set him apart in the highly competitive world of music production.
Today, 30HertzBeats boasts impressive achievements, including gold and platinum records. Collaborations with renowned artists like Tink and Queen Naija have become defining moments in his career. Many of these opportunities can be traced back to the success of his YouTube channel, where his “type beats” gained traction and translated into sales on BeatStars.
When creating music, 30HertzBeats takes a methodical yet creative approach. He starts with chords to establish the foundation of a track, adds drums to craft a compelling groove, and layers melodies that balance simplicity and sophistication. He fine-tunes his sound with music plug-ins like Omnisphere, Trillian, and Arturia’s Analog Lab, consistently delivering high-quality productions.
In recent years, he has ventured into new creative territory, blending R&B with elements of House and Pop. One of his standout projects involves a track experimenting with slower tempos and unconventional rhythms, offering listeners a fresh perspective on R&B. He shares previews of his work on his Instagram (www.instagram.com/30hertzbeats).
Reflecting on his journey, 30HertzBeats underscores the importance of networking and relationship-building, particularly within the U.S. music scene. While email outreach has limitations, he credits personal connections as the key to achieving visibility and long-term success. Attending studio sessions and linking with industry-related artists, managers, and writers has been instrumental in his career.
From tinkering with loops in his early days to earning gold and platinum records, 30HertzBeats’ story is one of resilience, innovation, and staying true to his creative vision. It’s a testament to what can be achieved through hard work, adaptability, and a relentless pursuit of passion.
Website: https://www.30hertzbeats.com
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