Being a musician requires one to be both talented and mindful. Everybody wants to make it. There isn’t a musician alive that doesn’t sit on their bed, daydreaming about the big crowds and the flashing lights. As much as that level of stardom is extremely rare, it is not outside the realm of possibility to boost your own business.
Because in the end, as much as it is for the art, you’ve got it. Here are some surefire ways that you can boost your music career.
The first thing you need is a website. If you’re a music purist, and you want everyone to figure out who you are, just by word-of-mouth, that’s a great way to fail. There needs to be some level of promotion. If you’re not very comfortable with self-promotion, then have someone else do it for you.
Having your own music website is the first step to the public knowing who you are in this day and age. Without that, you’re just going to have to trust that the people that go to your shows are going to buy the product. And as we now know, booking shows can be abruptly stopped by strange acts of nature. Build a website. That takes care of accessibility.
Streaming services have become a topic of contention within the music community. Being on a streaming service is seen as the ultimate form of selling out. Nobody, apparently, wants to be a sellout. At the same time, every single one of those people’s dreams of a sold-out show. So how is that supposed to happen? Putting music out on streaming service shouldn’t be for the purpose of making a profit. It’s a showcase. You get to put whatever music you want on there. So pick and choose the ones you think would push you forward and find a means of advertising it.
Social media doesn’t have to be the buzzword that everyone makes it out to be. Social media is the mobile arm of your website and your streaming. It’s where you get to actively present yourself and your authenticity. People always resonate with authenticity. That’s what today’s marketing world is about. Go on social media and be truly you.
It doesn’t matter if you think you’re a goof. What matters is what the audience thinks. And when you put something out there for billions of people to see, you’re going to catch fans. The only variable is whether or not you can put out enough relevant content to be seen by the people that you want to see you.
Streaming, website, and social media are all means to get people to your shows. Giving little bits of the experience as a teaser to your true life talents is what every musician in the business should be aiming for. It’s like the comedians in their podcasts. Everything that you do online should become a reason for anyone to buy a ticket. Through continually getting better at this process, you will definitely see a change in the numbers. Who knows, you might get to your goal a lot faster than you thought.
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