Harvest Health, an Arizona-based cannabis company, has signed an agreement that will bring their CBD products to upwards of 10,000 retail locations throughout the United States. This deal is in partnership with the Asian American Trade Associations Council, who will be welcoming Harvest Health’s popular Colors, CBx Essentials, and Harvest branded product ranges into their trade association network.
This new alliance opens the proverbial floodgates for Harvest, who will now have exclusive access to a massive distribution network that is only projected to grow. To ensure its success, this partnership will not go without a robust framework of support.
There will be extensive training of all store attendants, an educational campaign that focuses on CBD as well as other cannabinoids, and dedicated shelf space and marketing campaigns. Consumers can expect Harvest products to begin appearing in stores throughout the country this summer, with their footprint projected to grow to a presence in 30,000 store locations by the end of the year.
The Booming CBD Industry
The year 2018 marked a turning point for hemp, and by association, CBD in the US. With the passing of the 2018 Farm Bill, hemp no longer fell under the regulatory thumb of the Controlled Substance Act. This regulatory move now means that industrialized hemp operating within the established federal guidelines is now an open market ripe for the picking.
Public cannabis companies have already made big moves in the industry, vertically integrating their operations from farm to store shelves and reaping the rewards for both themselves and investors alike.
Meet The Players
Harvest Health And Recreation, Inc.
Harvest Health and Recreation, Inc. is a multi-state cannabis operator and vertically-integrated cannabis company, headquartered in Tempe, Arizona. Founder, Steve White set aside his law career and opened the very first Harvest location in 2013, where he quickly became addicted to the notion of providing people with the products, resources, and support they needed to maximize control of their health.
With a mission to improve lives through cannabis, Harvest Health prides themselves on putting extra care into their cultivation efforts, retail stores, brands that they carry, and the education of both employees and customers.
This desire to make an impact on people’s lives through cannabis is what has fueled their fire for continuous growth. Pending completion of already announced acquisitions and partnerships, Harvest will bolster the most significant cannabis footprint in the United States. They will soon have the rights to 210 facilities, with 140 of those being retail locations, and more than 1,580 employees across 17 states.
The Asian American Trade Associations Council (AATAC)
The Asian American Trade Associations Council (AATAC) is a national association that encompasses an array of buying groups, regional sub-chapters, and trade organizations that make up the 50,000 members who control over 80,000 locations throughout the United States and Puerto Rico. Under AATAC’s umbrella, there are currently more than 154,000 corner stores, general retail outlets, convenience stores, and gas stations, which all fall under the general “C-Store” classification.
Although AATAC’s members include an array of independent C-Store owners, they also include more well-known retailers such as Circle K, Sunoco, Chevron, BP, ampm, Kangaroo, Shell, Marathon, and many more. AATAC attracts the smallest one-store owner, all the way to some of the largest C-Store retail chains because of their unique offering.
AATAC gives its members invaluable access to an entire network of retailers and affiliates. With the help of this network, members have the inside connection they need to do business with quality companies that can supply them with a wide range of products, all while simultaneously granting said companies a virtually unlimited pool of business.
However, that isn’t the only thing attracting and retaining members of this organization. AATAC also focuses on meaningful partnerships and education to keep their members both happy and business-savvy. Partners of AATAC are expected to provide quality and consistency to retail members, as well as assisting AATAC in education efforts.
Educational strategies include; AATAC partnership announcements, trade shows, email blasts, newsletters, in-store support materials, and private meetings for members throughout the country. These educational efforts are intended to help members stay abreast of different industry updates, partner updates, new products and services, and other opportunities that may be available to them.
What We Can Expect
Harvest Health’s good reputation and already large footprint will certainly skyrocket with access to the vast retailer network that AATAC entails. According to the Brightfield Group, the CBD market is projected to jump to a $22 billion industry. Of this $22 billion, AATAC expects C-Stores to account for $8-10 billion of that business.
Considering Harvest Health’s mission to provide quality products and education to consumers aligns so closely with AATAC’s partner standards, their partnership should remain a healthy one as they move forward into this multibillion-dollar industry.
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