Lego + Technology = Awesome!!

Our favorite toy LEGO has become even more awesome!  For those who do not know what LEGO is, which I doubt. Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.

The company’s flagship product, Lego consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1930s in Europe and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, competitions, and four Lego-themed amusement parks.

Now the company has joined the technology crazed world and became even more awesome!  They have encorporated AR or Augmented Reality and created the Digital Box as well as an AR Tool Kit Manual.

The Digital Box enables one to see what the image of the product before they purchase.  Plus the AR Tool allows one to use the marker as a virtual manual to help him him build a toy  brick by brick.  Check out the videos now to see what I mean!

Lego AR Tool Kit Manual

Lego Digital Box