Categories: Geek

Lego + Technology = Awesome!!

Our favorite toy LEGO has become even more awesome!  For those who do not know what LEGO is, which I doubt. Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.

The company’s flagship product, Lego consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1930s in Europe and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, competitions, and four Lego-themed amusement parks.

Now the company has joined the technology crazed world and became even more awesome!  They have encorporated AR or Augmented Reality and created the Digital Box as well as an AR Tool Kit Manual.

The Digital Box enables one to see what the image of the product before they purchase.  Plus the AR Tool allows one to use the marker as a virtual manual to help him him build a toy  brick by brick.  Check out the videos now to see what I mean!

Lego AR Tool Kit Manual

Lego Digital Box

Misty Belardo

Misty is a Digital Sr. Project Manager at Barefoot Proximity in Cincinnati OH. Her true love is design and self-expression. She believes in encouraging others to bring out their creativity to the surface and in whatever medium they feel comfortable with. A designer at heart that loves hand drawn design. She enjoys sketching, painting and doodling. Creating avatars and hand drawn icons and logos are her favorite. Gifted with a very active imagination and uses that to blog about her interactive experiences. Coffee and music lover. Loves social media, co host of PodJamTV with Marty McPadden. Connect with her on Twitter @mistygirlph and FaceBook : Mistygirlph

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