Michael Jordan G Moment

Creativity is one thing that gets any ad noticed.  Found this very cool ad that really showcases the creativity and the passion placed on the making of the Performance Art ad featuring Michael Jordan.

To honor Michael Jordan’s induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career.  Gatorade then used over 14,000 bottles to re-create one of Jordan’s ultimate G Moments. It took 16 hours and 14,641 bottles to build it. Now go behind the scenes to see everything that went into bringing this Jordan G moment to life.

MJ Performance Art (ad)