You might spot every other person in America wearing personalized apparel because they are crazy about customization and also ready to pay any price for personalized products. Why so? Let’s have a look.
IMAGE: PEXELS
The Trend Of Personalization
Fashion is such an industry where trends keep on changing every now and then. But, personalization is something that stayed and may remain a trend forever because people are in love with it so much that they might never let it go.
When it comes to fashion, Americans are one step ahead and personalization made it crazier. According to research by Epsilon and GBH, it was found that “About 80% of US online shoppers are more likely to make a purchase if retailers offer personalization”. In fact, personalization has become one of the must-haves in online shopping as it is a lifesaver for those shoppers who have no time to browse for products or have trouble making quick decisions because they are clear about their personalization – what they want and how.
What Is Product Personalization?
You might have guessed by the name itself that personalized products mean adding a personal touch to any product. Product personalization allows customers to alter any product according to their needs or desire. Many online stores are now offering personalization through product design software so that customers can create their own designs and prefer their choice of graphics on the products.
Today, anything from a wooden pencil to a sports car can be personalized, though the more trending ones are the everyday products including t-shirts, cutlery, posters, stationery, mobile, and laptop skins and the list goes on and on.
Personalization And Customization
The buzzwords personalization and customization are often considered the same which actually do have the same goal but different paths. Personalization is the act of designing or producing something to meet user’s requirements without actively asking them for their preferences.
It controls and modifies the experience on the user’s behalf using the data based on their previous behaviors, searches, views, and purchases. While customization is the act of modifying something to suit a particular individual or task. It is something controlled by the user themselves who can make choices to tailor the experience to their own preferences.
Since personalization is something that the company offers by studying the customer’s shopping behavior while customization can be achieved by using textile design software for online apparel store that allows customers to modify their products as they want. This is how American apparel stores are winning the attention and heart of customers for personalized apparel.
Love For Personalization
Be it apparel, footwear, mobile covers, cutlery, Americans are more into customized products because they love to have their own touch in the products they buy. Moreover, in a nation like America where every individual is as busy as a bee, they hardly have time to browse products and hence they love the online stores that offer personalized recommendations of products based on their past shopping experience which helps them save their time and effort.
Need more proof? The global custom t-shirt printing market size was valued at USD 3.64 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028. Since there is a huge fan base of movies and television series in America, fans of Game of Thrones, Big Band Theory, F.R.I.E.N.D.S, etc. are willingly spending a good amount on buying t-shirts or other apparel with their favorite dialogues or slogan printed on t-shirts.
Also, the Covid-outbreak witnessed a rise in the use of custom printed t-shirts to create social awareness, raise a voice, and support a cause. The graphic design shirts segment held the largest market share of more than 56% in 2020.
Top Brands That Offer Customized Apparel
Threadbird LLC; CafePress, Inc.; and Blue Gecko (UK) Ltd., RushOrderTees.com, UberPrints, Inc., Vistaprint B.V. are some of the prominent players in the market offering customized apparel in America.
Types Of Apparel Americans Love To Customize
Although in a majority it is the t-shirts that Americans enjoy or customize more with their favorite movie or series character or dialogues, there are other apparels as well that are in demand for customization such as jackets, jeans, hoodies, pants, work clothes, etc.
What Americans Love To Customize
They customize almost everything! From apparel color to pattern and from picture to texts. Yes, they prefer to have unique and made only for them so they like to customize each and every area. So, apparel print stores offer maximum customization options to fulfill customer’s demand.
Benefits Of Offering Personalized Apparels For Companies
Offering personalization is more than just a trend because it benefits the store owners as well in quite a number of ways. Some of them are as follows:
Stay In Trend – Of course, it is one of the most important benefits as the online competition is getting tougher with many brands rising up and hence offering what the customers are looking for will help your online store stay in trend.
Brand Building – By offering something unique in product personalization in terms of concepts and designs, you can build your brand and stand out in the crowd so that customers will keep coming to you for more.
Customer Engagement And Loyalty – With product personalization, you can keep your customers hooked to your site which will make them explore and learn more about you developing trust within you. By allowing a customer to customize a product, they feel more valued and might turn into a loyal customer of yours.
Cost-Effectiveness – Offering personalization is not a fancy thing that will cost you a lot. In fact, setting up your online store with customization software can give you more returns than expected as the craze of customized apparel is here to stay for a very long time.
Final Thoughts
The market of customized apparel is booming in America and if you are planning to set your foot into it then all you need to do is to invest in a textile design software which fulfill all your requirements and get started right away as it is very user-friendly and comes with various easy to control options for the print store owners which becomes smart and easy for online stores.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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