B2B Marketing: Facebook vs. LinkedIn [Infographic]

We have heard it in the news, and it has become quite apparent when you see all the changes that Facebook and LinkedIn are focused on lately. I am talking about businesses and how they do business with each other. If you are a company or a B2B (business-to-business) marketer, it can be hard to choose what social networking platform to use in order to maximize your reach.

Just a couple of years ago, I didn’t really have a clue about this whole area of Facebook and LinkedIn (and I can’t say that I am a maven on it now either), but today I understand enough to know that it is important and quite a vital part in today’s business climate.

However, in order to reach other businesses and close deals in quantity, you need to be at the right place doing your marketing. But where is the right place and how do you decide what that is? This is something that Bop Design can answer better than me actually. For Bit Rebels, this is a vital and highly important factor of our every day business since our whole business model is to sell our services to other companies.

It’s easy to think straight up that LinkedIn is definitely better, and that it doesn’t even compare to Facebook since it is completely based around business and the relationships between them. But Facebook is, as stated in the infographic, not to be overlooked. This giant in social networking is actually making up for it with sheer activity. This is valuable information for any business-to-business marketer and should definitely be considered.

There is nothing that says you should just focus on one of these when you can actually focus on both of them. It’s just a matter of time, as always. The more time you have, and the more people you have working on it, the better chance you’ll yield better results, naturally. All you need to do is stay focused and determined. Every business that has ever made it big has been built by pure dedication and trial and error, so just go for it!