Categories: Social Media

B2B Marketing: Facebook vs. LinkedIn [Infographic]

We have heard it in the news, and it has become quite apparent when you see all the changes that Facebook and LinkedIn are focused on lately. I am talking about businesses and how they do business with each other. If you are a company or a B2B (business-to-business) marketer, it can be hard to choose what social networking platform to use in order to maximize your reach.

Just a couple of years ago, I didn’t really have a clue about this whole area of Facebook and LinkedIn (and I can’t say that I am a maven on it now either), but today I understand enough to know that it is important and quite a vital part in today’s business climate.

However, in order to reach other businesses and close deals in quantity, you need to be at the right place doing your marketing. But where is the right place and how do you decide what that is? This is something that Bop Design can answer better than me actually. For Bit Rebels, this is a vital and highly important factor of our every day business since our whole business model is to sell our services to other companies.

It’s easy to think straight up that LinkedIn is definitely better, and that it doesn’t even compare to Facebook since it is completely based around business and the relationships between them. But Facebook is, as stated in the infographic, not to be overlooked. This giant in social networking is actually making up for it with sheer activity. This is valuable information for any business-to-business marketer and should definitely be considered.

There is nothing that says you should just focus on one of these when you can actually focus on both of them. It’s just a matter of time, as always. The more time you have, and the more people you have working on it, the better chance you’ll yield better results, naturally. All you need to do is stay focused and determined. Every business that has ever made it big has been built by pure dedication and trial and error, so just go for it!

Click Infographic To Enlarge

Via: [Daily Infographic]

business-to-business-comparison-infographic

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com