There is no doubt that Instagram is one of social media’s most engaging platforms. This comes as no surprise with its more than 877 million users, many with business accounts. Your success on Instagram does not rely on posting random content every day. There are a few things you need to create Instagram content that will prompt organic growth.
Here are some insider secrets for organic Instagram growth.
Content plays a major role in growing your Instagram presence. The main source of content on Instagram is visual content. Instagram was designed as a visual social media platform and it remains as such.
Taking pictures with a quality camera or smartphone camera will help with the quality of your images and videos. Your content need not be fancy, but it does need to be appealing and look professional. Using natural light, relevant backgrounds, and taking crisps images will do the job.
Until you attach a story to your image, it is just an image to your followers. That personal written story to go along with your imagery allows Instagrammers to see your personality shine.
Takeaway: Work on your photography skills, find quality relevant images or videos, and work on your captions.
Consistency is the pillar of organic growth. This element of posting not only helps you gain new Instagram followers, but it helps you retain your existing followers. Remember, social media strategies are not temporary.
When you are consistent with your posting, your followers and potential followers see you as reliable and credible. It is in that reliability that they choose to follow you and engage with you. You must also use hashtags consistently to achieve organic growth. The idea of hashtags is to use them to get your message seen to new users to grow your followers and audience.
Use hashtags that are relevant and popular, but not commonly used. You are allowed up to 30 hashtags, but studies have confirmed that using fewer than that is a best practice. You will learn more about hashtag usage and consistency as you monitor your Instagram analytics to find what works and what does not.
Another thing that posting images and videos consistently does for you is to reinforce recognition of your brand.
Takeaway: Be consistent with your Instagram posts and hashtags, keeping things relevant.
3. Branding & Values
Using the same filters for your pictures, using specific colors, always adding your logo, maintaining your brand’s tone, and other subtle branding elements help enhance brand recognition and result in organic growth.
What this means is that you must be detail-oriented regarding the look and feel of your content. That is a true insider secret the professionals use on Instagram. You will also need to associate solid and relatable values with your brand/business.
Keeping your content authentic is another way to properly brand and add value to your presence.
Takeaway: Solid messages and consistent elements help with recognition that will lead to organic growth.
Networking is a familiar term whether it is on social media or in real life. Without networking, you will not experience organic or any type of Instagram growth. By networking, you can communicate to a bigger audience and increase your popularity.
- Respond to people who comment on your photos and videos
- Engage with other Instagrammers on their feeds
- Tag brands, influencers, and followers in your posts
- Partner with other Instagrammers and partake in various hashtag events related to your niche (ex: #picoftheday, #instagood, #tbt, #followfriday)
- Host giveaways or contests
- Let others regram your Instagram posts by resharing to their Story
Takeaway: Create interest and excitement by networking with related niches and brands.
5. Market Research
One of the most crucial elements of gaining organic growth on Instagram is by conducting relevant market research. By doing so, you help identify your popular competitors’ strategies used on Instagram.
Some of the things you will learn through market research include:
- What and when are your competitors posting?
- What content is generating the most excitement and what is not working at all?
- How are your competitors engaging with their followers and audience?
Compare what you find to learn how you can do better with your Instagram profile.
Takeaway: You can gain dynamic insights from your competitors to get the edge for your own Instagram organic growth strategies.
These insider secrets will help you improve your Instagram presence and help with organic growth. If you need some extra help with growth, you can use services to boost automatic Instagram likes and engagement quickly and then take it from there.
Overall Takeaway: Organic Instagram growth results in loyal, dedicated followers and customers which equal revenue for your business.
If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.