One of the most fascinating aspects of social media and social media content is the fact that it never gets old. There are always new perspectives and angles to consider when setting up your business marketing or personal brand.
I was listening to a Bloomberg correspondent report on a story the other day and the subject of Twitter came up. She made the comment that she uses Twitter as a tool to keep up with what’s happening in the world in real time. I looked on her Twitter page and there were no personal conversations there at all. She obviously only uses Twitter for staying updated on professional social media content.
Is she missing out on the whole personal enrichment aspect of Twitter by not experiencing how wonderful it is to chit-chat with friends on there? I guess that is debatable. Then there is still that other whole group of people who treat Twitter like Facebook. In other words, they only follow people they know, and they only use it to keep up with friends and family. Are those people missing out on the professional networking benefits and social media content that could help them in business? That too is debatable.
If you are like me, you kinda fall in the middle, which can be the toughest place to land. Some people follow me because they are my friends, and others follow me to receive my social media content. These are two separate and distinct groups of people. One group sets up personal networks in social media and the other establishes professional networks. As a marketer, it can be tough to know how to make both of these groups of people happy.
This infographic called The Mindset Divide by LinkedIn takes a look at this in more detail. They surveyed 6,000+ users from 17 countries about their usage of 9 social networks. According to this infographic, those two groups of people not only use social networks and social media content differently, they also have vastly different emotions and they will expect very different things from you. As LinkedIn suggests, if you are a brand, you can align yourself with the right emotion by matching your message to the mindset. And of course, as always, building meaningful relationship by participating, listening and sharing is key! There is a related article I remember reading on Mashable back in April which offers even more insight on this topic. You can check that out at Should You Combine Your Personal and Business Social Media Identities?.
Personal & Professional Social Media Content
How To Align Your Marketing For The Appropriate Audience
(Click Infographic To Enlarge)