A business that can get a steady stream of backlinks for their site gains a significant advantage over just about all the competition. Organic traffic generated from backlinks carries more authority and credibility when it comes to Google rankings. When Google is crawling the web, it actively searches for sites that have a significant number of backlinks.
While many factors play a role in where a website falls in the pecking order, backlinks carry the most weight when it comes to search engine optimization. So, getting backlinks to your site should be of primary concern. Here are some creative ways to help your website get the backlinks it deserves.
1. Guest Posts
Offering your expertise as an authority and contributing quality content to a site or blog can be very useful. When others link back to your website from quality information inside their post, it can contribute significantly to the value of your site. The other site gets free content in exchange for your link, so you both win. Just make sure you get quality content that advances your goals.
Using the broken-link building strategy is another way to create backlinks. Broken-links or links embedded with content that leads to nowhere could be the result of an incorrect URL or the site previously linked to no longer exists. When you report the defective link, you can use that opportunity to recommend your own website as a replacement.
3. Skyscraper Content
When you use skyscraper content, you are capitalizing on existing content that you know is generating a lot of traffic. The key is to find topics that are already doing well and then use it to your advantage.
You can build on it by using the same information and adding to it. The trick here is to make sure that you’re not just adding more words for the sake of one-upping the original site but adding more value to the topic as well.
4. Use Public Relations
When your company signs up for a site like Help A Reporter, you can use their daily newsletter to offer your business as a resource that can be included in their blogs, articles, and other online media. You can post your areas of expertise, and if any journalist or blogger is interested in tapping into your knowledge, then they will happily cite your website as a reliable source.
Using infographics has become one of the most popular ways to get backlinks. Their message is easy for a reader to grasp and equally as easy to share with someone else. So, if you want to drive more traffic to your website using these visual aids can be very effective.
6. Use The Right Content Format
Whether you’re using curated links or you’re creating your own, certain content formats consistently get results. Including formats like lists, quizzes, why/how infographics and video posts are known to produce the best results when it comes to backlinks. It makes sense that you will utilize these tools to the full in order to increase the odds of getting more backlinks to your site.
7. Become A Resource
When you link your site to other reliable sources, you can position yourself as a resource center. Your website may include your own original content, but it can also be a place where people can come to find out other available resources that are related to your industry.
Look for ways to collect valuable data your guests will need and give them easy access to it. Your goal is to provide relevant information that others can consistently find on your site. When done correctly, building links can be a highly effective means of improving your ranking on Google and driving more traffic to your site.
This method, like all other forms of SEO, is continuously changing, so it pays to continually learn new and more innovative means of getting the job done. When you consider that a large percentage of content available on most websites is ignored, it is just good business sense to take extra care in generating quality content that will get you those needed backlinks.
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