From economic stagnation to fierce competition, there are many aspects you have to keep track of to maximize your profits and keep growing your company. One of the many concerns company heads face is the lack of customer engagement, which can be attributed to various causes.
Regardless of how the problem originated in the first place, rest assured that it can be fixed. Below are seven of the best tried and true ways of increasing customer engagement and building rapport.
1. Employ SEO
As a seasoned business owner, you have probably heard of search engine optimization (SEO). However, how can simply improve your business website’s ranking on search engine results pages (SERP) enhances the way you engage with your customers?
Well, the marketers that specialize in providing SEO services argue that you can drive more traffic to your website by improving its ranking on SERP, thus helping your current clients contact you and attract new customers in the process. Without a doubt, you will notice a huge boost in the number of people visiting your website every day, which, in turn, translates to more leads and profits in the long term.
2. Post Engaging Content
If you are already leveraging social media platforms, but are still experiencing dips in customer engagement, then it is time to take a good look at your content. When considering the type of content you are posting, you need to take note of the current trends.
For example, live streams and behind-the-scenes clips are all the rage now, as they give your clients a peek of how your business typically operates. This slice-of-life content generates a lot of interest and humanizes your company, helping you engage better with your clients.
3. Give Other Social Media Platform A Chance
Speaking of the importance of social media, have you tried looking at other less popular platforms? Being present on Facebook, Instagram, and Twitter is all well and good, but you are ignoring a whole demographic by disregarding the more obscure platforms like Reddit, Tumblr, and Snapchat.
Better yet, you can also consider creating a TikTok account for your business if you are targeting a younger demographic. By replying to comments and mentions on these social media platforms, you will have a greater chance of expanding your reach.
4. Utilize Direct Mail
Contrary to popular belief, direct mail is far from being a dead marketing strategy. By just sending your customer letters, coupons, and catalogs, you can increase their interest in your brand and engage with them better. Direct mail has a touch of nostalgia, which makes it appeal to seniors and young people alike. This marketing strategy also does not cost much—a win-win in our book!
5. Hold Competitions
Simply, the most sure-fire way of boosting customer engagement is hosting periodic competitions. Competitions are a great way of generating excitement and helping your clients interact with you. This is especially the case if you choose to offer a valuable prize for the winner.
To capitalize on this method, you can also host your competitions during events where more people are bound to notice your brand and flock to your booth to sign up. Furthermore, don’t forget to post an announcement of the competition on different social media platforms to create some buzz around your business.
6. Send Personalized Emails
The business scene is becoming more and more saturated, which means that contacting customers via email is not a unique idea anymore. Nevertheless, this should not stop you from making your emails more engaging.
One of the things that you can do to ensure that your emails do not end up in the spam folder is to personalize them. You can figure out your clients’ interests through analytics and then use this data to tailor the emails you send them, thus increasing your customer engagement.
7. Get Invested In Different Causes
If the current events have taught us anything, it is that people place great importance on the ideology of different businesses. To ensure that your business does not get suddenly boycotted, you need to have a clear stance on different social and environmental causes like equality and sustainability.
Choosing to be a part of the causes that a lot of people believe in is bound to help you engage with your clients better and earn their trust. So, be sure to pick the causes that reflect your company’s identity.
Improving customer engagement is one of the most vital goals of any responsible business owner. To engage better with your customers, make sure to post interesting content, be present on different social media platforms, and host contests.
Also, don’t forget to give back to the community by donating to charities and investing in worthwhile causes. By following our simple tips, you can astronomically increase your profits and expand your reach in just a few months.
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