The internet is the prime environment of exchanging information in today’s world. Quick, efficient and personalized, allowing average people to be senders and not just receivers, it is slowly overpowering other forms of communication. This is why on-page SEO optimization is so very important.
TV stations, with their spic and span presenters, commentators and special guests, is rapidly becoming redundant even regarding its main purpose – to present the news of the world. Regarding entertainment, it has long lost the fight, with diverse individual content creators achieving higher rates of popularity than their high-budget productions.
If the world presents itself as such, companies and corporations, from big to small, have to adapt their marketing strategies. If people, in their economic personas of consumers, no longer access the traditional mediums of information exchange, the ads need to follow them into the new world and speak their language in order to ensure commercial success.
The result of this move is SEO optimization. It has become the lifeblood of companies and the bread and butter of marketing firms. Like any other tool, SEO has to be handled and utilized properly. Here are seven on-page SEO optimization essentials that are available for the year 2017.
SEO works to improve your site’s visibility to search engines, the prime tools of average users in their attempt to discover things of interest on the internet. Just like for a book, a paper or an old-school magazine publication, the first thing anyone notices is the title of your page.
A few words included into the title have been proven to ensure high traffic. Among them, the year, “best,” “guide” and “review” function best as these are the words that people use most often whenever they need to search the internet for knowledge. Aside from users, search engines “see” the title best when it contains the subject.
Web hosting reviews are no exception and thus, in the grand scheme of things, the online environment propagates and expands itself. Such an ever-growing market is fraught with possibilities and opportunities for marketing and SEO specialists.
The digital mind of search engines works by establishing patterns. Aside from 1s and 0s, these patterns are composed of words. Just like the human psyche unconsciously looks for words to attribute meaning and frame one’s understanding of the world, so do search engines like Google when they surf the web.
These keywords go beyond the title. Capable of sifting through immeasurable amounts of data in a second, the search engines take a thorough look through the page, blog or content of any form. After this overview, it establishes a hierarchy of relevance relating to the search that they were commanded to do.
Among the indicators that the search engine uses, these words are what we understand by keywords. Spread naturally within the article, guide or blog post, these keywords organically create traffic, increasing the reach of your page. Ideally, your keyword should be found in the title, in the URL and within a content filled with related terms.
Search engines are not people, however, and they do not ascribe the utmost importance to the title. The honor is given to the content itself. With a racing view, they search not only for the keywords imputed but also for related content.
[pullquote]With wide processing power and immense databases available, the digital mind of the search engine also looks for relevant content connected to its search target.[/pullquote] The way it establishes relevancy is by analyzing the words of the accompanying content.
In this way, search engines ensure that a page filled only with keywords and a well-designed title does not make it as a top search result. Moreover, unique content is especially valued by search engines as it does not pop up several times. Using LSI keywords, essentially synonyms for your main keyword is a powerful way of enhancing the relevancy of your page.
As your page will be shared on social media, it needs to be aesthetically improved and made efficient. Connected to the previous points, ugly links are to be avoided. Short and narrowed to the keyword, your page’s links should be descriptive in order to have a certain share-appeal.
URL formatting is essential because its wording acts as a pathway for search engines. As discussed, these organize page results according to a relevancy-based hierarchy and URL is one of the main indicators they take.
Moreover, as the Internet is now even more widely used on high-tech smartphones and tablets, your page should be available in the proper format on multiple devices.
A good SEO page will always include a few outgoing and internal links. Internal links bundle together with your own page’s links and establish authority and relevancy. These roll-links help your page rank higher than others and thus earn you online visibility.
SEO specialists talk regarding page Authority, or PA, which shows the level of trust that users have in a certain page. This vote of confidence from the users comes with quality and time. To raise your own page’s authority, you need relevant outgoing links connecting sites of high authority to your own, not to mention your own quality content.
It is important to remember that SEO optimization works to obtain traffic. Even the best SEO optimization features cannot work miracles if they are not coupled with a pleasant user experience (UX) and a friendly user interface (UI).
Pages that are not mobile-friendly are heavily punished by Google in its search results. The same goes for slow, data-heavy pages. Conversely, high bounce rates and ease of access are rewarded by the same search engine, ranking higher up in searches.
Overloading your page with backlinks to gather traffic is another mistake that search engines punish. Annoying ads and new pop-up windows that refuse to be closed also affect user experience and kill any bounce rate in the making.
Content is not limited to words either. Image alt text should include the topic or keyword, as well as the digital mind, doesn’t actually “see” the images you upload. The alt attribute improves the digital readability of your page and increases the chances it will be picked up by a search engine.
Pictures with a clear alt text tag make it, so the search engine’s gaze will have one more sign guiding it to your page. Moreover, media content improves the user interface of your page, increasing the chances that your unique posts will be linked and shared on another page.
These seven on-page SEO optimization essentials function to enhance the impact of your product (the page) on the market (the internet). They are not minor tweaks that earn a few more accesses, nor are they going to work wonders and sharply raise your page authority overnight. However, they are essential to present day marketing.
The internet can bring your product and image to more people than ever before. It does not do so automatically, as its search engines have to sift through more pages than we can imagine. Those who succeed in promoting their own page through increasingly specialized SEO practices have a clear advantage over others.
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