Embedded video… in a printed magazine!

Well we all knew it was coming, technology has been heading this way for a while and finally its hear.  Now the opportunities with this kind of media I believe are obviously limitless.  You have the best of both worlds, one the physical “held in your hand” nice feeling of printed media and the ability to speak or present moving images and sound to your readers.

What do you think? Will this help or hinder the print business, or will it just be over ridden by the digital world consuming print?

Anyway enough of my babble, here is footage from Entertainment weekly magazine, looks like they got the Big bang theory guys in…