Categories: Technology

Food Ads & Billboards That Produce Virtual Odor That Smells Like Food

How would you like to walk passed a fried chicken advertisement that had a soft outgoing airflow with the scent of the fresh chicken so you smelled it when you walked by? Imagine this on a coffee ad. Would it make you instantly want a cup of coffee? Advertisers are hoping that if you smell the food ads in addition to just seeing them visually, you’ll be influenced even more to purchase whatever they are selling. I can imagine this being useful for flower ads, cologne ads and other products also.

The question is, if eventually these ads are everywhere, wouldn’t the smells mix into a mess? I can’t imagine a bunch of food ads next to each other when they all smell. Maybe it would smell good, like a huge smorgasbord of deliciousness. Haruka Matsukura and his team at the Tokyo University of Agriculture and Technology have developed these ads on smell-o-vision screens. They were created to make the smells look they are coming directly from the food displayed on the food ads.

If this all sounds familiar, it’s because this is not a new technology. There have been many attempts to create smells on a screen before. For example, it’s been done in movie theaters. However, this is the first time it has been done on something like a food ad which would require a constant outflow of scent over a long period of time.

According to New Scientist, “It works by continuously feeding odors from vaporizing gel pellets into four air streams, one in each corner of the screen. These air streams are blown out parallel to the screen’s surface by fans, and varying the strength and direction of them maneuvers the scent to any given spot on the screen.” I can’t wait for someone to do this with a chocolate ad!

Food Ads That Let You Smell The Advertised Food

Via: [New Scientist] [The Verge] [Extreme Tech]

Diana Adams

Diana has a passion for blogging. You can usually find Diana working in her home office in Atlanta or sitting in the corner of a downtown Starbucks somewhere with her mobile devices in one hand and a Grande Caramel Macchiato in the other. She loves Star Wars, hot chicken wings, and nice people.

Recent Posts

Forex vs Stock Trading: Which One Is Right For You?

Choosing between forex and stock trading can often be a difficult decision for most investors…

3 days ago

The Evolution Of The Definition Of Edge Computing

Edge computing is a term in the tech world that not everyone has fully grasped…

3 days ago

Streamlining Business Operations To Maximize Efficiency

The modern business environment is insanely competitive. The minute that one company finds success, there…

3 days ago

5 Awe-Inspiring Tips For Hosting An Epic Gaming Night Party

Hosting an exciting game night party is the perfect way to unite your friends and…

4 days ago

How Do Automated Control Systems Improve Manufacturing Processes?

Staying competitive often hinges on the efficiency and adaptability of production processes. As industries seek…

4 days ago

Empowering Beauty Through Fitness: The Impact Of Semaglutide On Self-Care And Weight Loss

While combining fitness and weight loss is about getting a certain look, it’s also about…

4 days ago