There’s no doubt that Google is one of the world’s most successful companies, and it has been for several years. Their many free services are fueled by revenue acquired from ads of different sorts. Their entire business concept revolves around ads, and they are one of the few companies in the world that has actually been able to continuously make it work. Getting an ad based service to work takes a lot of dedication, a lot of work and a whole lot of ingenuity. All of it stems from an extensive trial and error process. It’s a process that Google knows very well since we have seen plenty of their services come and go throughout the years. But just how is it that the Google economy is booming so much, and just how does Google rake in $100 million a day?
The fact of the matter is that Google is the main place people go to first if they are ever thinking about doing online advertising. It might not be their resulting choice, but it’s almost always the first place they start looking. That is all thanks to their search engine of course. Google is the number one site in the world when it comes to traffic, so it’s a sure bet that ads are the right way for the Google economy to keep booming for a long time to come.
If we were to take a closer look at the Google economy and dig deeper into the bars and trend lines for a minute, we will get a better understanding about where Google is making all their money. The Google economy gets a $100 million fueled into it each and every day through search related ads, as earlier mentioned. It’s an amount that is impressive to say the least.
In an infographic presented by WordStream (design by NowSourcing), we dissect the daily 29.8 billion ad impressions into search related categories where companies are spending their money in order to get their message, product or service noticed. It is broken down into 10 different categories with a whole lot of metrics presented. With a quick look at this infographic called How Does Google Make Over $100 Million A Day With Search Advertising?, we see that not surprisingly the highest conversion rate at the moment lies in Internet & telecom while the highest click through rate (also not surprising) is in shopping.
With billions of searches each day, it’s not hard to see why the Google economy is booming with an estimated $100 million in revenue being pushed into the company each day. This infographic is pure statistical education when it comes to Google and their way of making money off advertising. It is also a great way to get insight into where all the money is coming from, and some insight into some rather good statistics for advertisers in general.
The Google economy makes it look so easy to make money through advertising, but that couldn’t be farther from the truth. We have to remember that Google is the most visited website on the Internet, and this could very well be the ceiling for how much money a company is able to pull in through advertising. There are of course different angles to make money through advertising, but Google has perfected their trade through many years of trial and error as well as research and development. The Google economy will most certainly keep booming for a long time ahead until someone comes up with a better way to acquire money from advertisers.
WordStream’s Google Economy Review Infographic
(Click To Enlarge)