Website performance and sales go hand in hand. If your site is slow or navigation is poor for example, your bounce rate will be high and consequently, you won’t make anywhere near as many sales as you should. Que Magento.
A poor-performance website not only affects your website users but also hurts its rankings on search engines, states a leading New York SEO company. Higher rankings on search engines mean more traffic to your website, increasing the chances of sales.
Attaining a high level of performance and selling a large number of products all begins with finding the right e-commerce software. Very few people would argue with the fact that Magento is one of the best.
This post reveals how the popular open source e-commerce application helps companies to get the most out of their site and consequently generate a large number of sales. Keep on reading to find out more.
One of the main reasons why Magento has become so popular is because there is an abundance of various plugins available for you to use. Making use of these comes highly recommended as they will increase the functionality of your website whilst also offering you some exceptional marketing tools as well.
With regard to website performance, there are extensions which speed up your website. These prove to be extremely beneficial as lengthy load times are one of the main reasons for a high bounce rate. Another example of bettering website functioning lies within speeding up the checkout process with the likes of One Click Checkout.
By improving performance you will indirectly improve your level of sales. Nonetheless, there are plugins that are solely focused on enhancing your sales figures. For instance, Daily Deals gives you the chance to entice customers with new offers.
There are also extensions that aid with everything from SEO, to onsite marketing, to email campaigns, and much, much more. You will struggle to find another e-commerce software that provides such potential for customization and improvement.
However, you don’t need to spend all of your time hunting down impressive extensions, as Magento has an excellent selection of features. They go that extra mile to provide you with out-of-the-box tools. This includes everything from marketing tools, to analytics, to search engine optimization, to mobile commerce, and much, much more.
As mentioned above, the importance of SEO needs no explanation. You need to feature as close to the top of search engine result pages as possible if you want to increase website sales. By allowing you to rewrite URLs and input meta-information, Magento gives you the ideal platform to increase traffic and consequently sales.
In addition to this, their analytics and reporting tools are worthy of further elaboration. How are you ever going to improve if you don’t know how you are performing at present? You will be able to get figures regarding everything from shopping cart abandonment to number of orders.
This allows you to determine where your site is falling short and consequently where you can make improvements. On a final note, Magento also helps to improve your website’s performance because updates are frequent and effective. The online world never stays stagnant. If you want to improve you have to move with it.
Thankfully you need not worry about this with Magento because regular updates are made. You can expect new releases, new features, and improvements relating to bugs, every couple of months. Therefore, your store will be taking steps forward without you even having to do anything.
Magento – Conclusion
When you take everything into account it is not difficult to see how Magento is an excellent platform when it comes to the improvement of your website’s performance as well as your sales. From the features it boasts itself, to the additional plugins available, to the regular updates that are made; you have all the tools at your disposal to get the most out of your e-store.
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