SEO is just for large corporations, right? Wrong! – Local Google searches play a huge role in customer’s purchasing decisions. 86% of customers use search engines to find local businesses. 76% of local searches result in a call. Which means your local SEO is unbelievably important. But how do you go about it?
If you’re not sure what to do, try calling a local SEO agency. They can help you to start improving your local online presence. Here is how.
One of the first things a local SEO company will do for you is to give your site an audit. An audit is a review of your website content and data. SEO companies do this to get an understanding of how strong your online presence is.
Using what they gather from our audit, they will present to you what needs to be improved and strategies and recommendations on how to do so. Then they will work with you to create a plan for improving your local SEO.
Local SEO will involve some similar practices as general SEO, such as:
- Link building,
- Website optimisation
The difference, though, is that the above will be geared towards ranking locally. To do this, your local SEO agency will help you find the local right keywords and optimize your site and content around.
For example, they will use search terms like:
- Restaurants near me
- Interior designers in London
- Best ice cream in London
Help Get You Reviews
Getting reviews is necessary for businesses in general, but for local SEO, it is crucial. According to Google, “Review count and score are factored into local search ranking. More reviews and positive ratings will probably improve a business’s local ranking.”
Reviews can also:
- Give you more backlinks
- Influence people reading reviews to visit your site
- Give search engines context about your site
- Demonstrate to search engines that your site is quality and will be of use to visitors
A local SEO company can help you to acquire and manage your reviews.
Google My Business
Your Google Business Profile is a profile of your business that shows up on Google maps and local searches. It will have pictures of your business, rating, contact information, etc. These Google Business Profiles are extremely important to SEO.
Just think about how often you rely on those when trying to find local businesses and restaurants. To take full advantage of your Google Business Profile, you need to create a Google My Business account and claim your business. Only then can you edit your profile.
A local SEO company will help you create your account and optimize your profile to get as many people as possible to see it.
You know those articles that say things like “10 Best Bakeries In London” or “Where To Buy Souvenirs In London.” Getting in article and directories like those will help your local SEO similar to how reviews would.
One extra benefit about these is that you are guaranteed a backlink, and the person writing it is “more qualified and trusted” than someone writing a review. Featuring in one isn’t easy, though, but a local SEO company can help you develop an outreach strategy.
Who To Call?
So clearly, hiring a local SEO agency will benefit your small business. But not all local SEO companies are created equal. So find one that will not just do the above for you, but will do so in a tailored way to you and your business.
One agency in London who promises to do this is Pearl Lemon. They are an award-winning London SEO agency, and will take the time to learn about you, your business, and product/service, and will create a bespoke campaign for your local SEO.
If you are interested in even more technology-related articles and information from us here at Bit Rebels, then we have a lot choose from.