Experts are weighing in about the future of Internet marketing. Online businesses, individuals and webmasters are trying to figure out what will happen next year. Technology continues to change, making it very difficult to see beyond the present.
Experts suggest going with the flow because there is nothing that they or anyone else can do about these changes. And, who knows, those changes may improve the online marketing world for the better. Below, you will discover more information about the trends and forecasts for Internet marketing.
Traditional Ads Are Losing Traction
If you have been following the trends of Internet marketing, you probably noticed that traditional ads are losing traction. According to a 2015 Nielsen study, the four “most trusted” advertising sources were websites that were branded, people you know, reviews and editorial sites. Ads were on that list but they were near the bottom.
Ad Blockers Gaining Popularity
More people are expected to start utilizing ad blockers in the next few months. Rumor has it that 30 percent of the people who utilize the Internet will start utilizing ad blockers within the next five months or the end of the year. Marketers are beginning to question the future effectiveness of traditional ads since more Internet users are expected to start utilizing ad blockers.
It is possible marketers may give up on traditional ads altogether. But, some may continue to utilize them for multi-media advertising. If you frequently visit the same website, you may begin to notice some changes.
E-commerce websites are expected to utilize ad blockers more often to improve the customer experience. If you play games online at websites like Prediksi SGP, you surely do not want to deal with pop-up ads.
Content Marketing Gaining Popularity
While traditional ads are losing traction in the online marketing world, content writing is expected to be utilized more next year. High-quality, SEO-friendly content is the key to increasing visitors to your website. Marketers are now beginning to offer this type of marketing because they believe in its effectiveness.
Content marketing builds brand awareness and generates leads. Experts recommend content marketing long-term. While it is crucial to build your website on high-quality content, it is also just as important to continue publishing.
Frequent blogging is a great way to stay in touch with customers, generate leads and increase web traffic. You must be consistent with content marketing to capitalize on its many wonderful benefits.
Video Marketing Gaining Popularity
The number of people watching videos is expected to increase in the next few years. This forecast is driving more and marketers to delve into video content marketing. It has been determined that some Internet users had rather watch a video than read an article.
Some of these individuals have even admitted to learning more from video content than written content. Whatever the case may be, if you want to continue engaging with your audience, you will need to incorporate video content marketing into your existing adverting campaign. Doing so will ensure your website flourishes when Internet marketing forecasts become a reality.
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