SEO in SMM? What nonsense … Do you still think so? And what will you say if I tell you that SEO and SMM can effectively work together and give you a good profit? Many specialists are already using it for developing content-plans and finding new topics for posts.
In this article, you’ll discover how to use SEO for your SMM purposes, learn how to choose the right keywords and save your time on managing communities.
Kinds Of Posts In Social Networks
There is a wide variety of SMM posts but I want to highlight three the main types:
- full copy/paste — a complete copy of competitors content and their topics;
- partial copy/paste — a complete analysis of the campaign being promoted, competitive analysis, developing goals for SMM-campaigns, their promotion;
- unique content — posts that are created relying only on some SMM specialist’s experience and creativity.
A content-plan is an essential thing for the first and the second kinds. It helps plan automatic publications, advertising, etc and save your time as well.
Usually, content-plan is built on the basis of:
- competitive analysis with a partial copying of their strategies;
- following trends;
- popular niche articles and their summaries up to 1000 characters;
- different lists of tips and tools;
- humor suitable for a certain niche.
And the question here is how to determine if the audience is interested in your content right now.
SEO Tools To Help
To find the answer to this question, special SEO tools come in handy like Google Trends, Google AdWords, Serpstat, Buzzsumo. They can help you develop topics for future posts and create an efficient content-plan.
1. Google Trends
To figure out if the topic you want to describe in your post is the widespread issue, you can use Google Trends. Google knows exactly what people are interested in as it knows what they’re searching on the Internet.
Go to this service and find the most popular topics in your region. You can choose a category and a country to get more exact information, or explore a topic you focus on. Also, you can compare two keywords to know which one is more popular if you hesitate.
Enter the topic you want to explore in Google Trends search box and view the report. It’ll show you topics trending during the past 24 hours. Take the most appropriate ones for your campaign and create viral content or that will bring at least high traffic.
You can choose several such topics which were in trend for several days and create a content-plan for the next week or even month.
2. Google AdWords
Google Adwords is a tool that is working with keywords research. Here you can find keywords from your niche with the highest search volume and use them while writing some new posts and creating new topics. They would be useful and bring high traffic to your site because these keywords are asked very often by Google users and are rather popular among your audience.
To use it you should register entering your Google email and site’s domain in special fields.
Serpstat is an all-in-one SEO platform, one tool of which is keyword research. It also has a special feature called “Search questions”, that gathers all popular questions people ask on Google, YouTube, and Amazon for different countries.
The popularity of queries is determined not by the tool but by search engines themselves. Its search questions list contains those questions that are constantly being asked for a long time or for a short period by many people (trends). Of course, you can see trends in Google Trends, as I’ve already written above but you can’t see all search suggestions for the exact keyword without special services.
Content-marketers can form content-plans for blogs using these questions. SEO-experts can expand the keywords list of the site with them. Finally, SMM-specialists can find many exciting questions coming from users from different parts of the world on any topic and develop both content-plans and entertaining content for their niches.
I advise you to choose search queries in the interrogative form, it’s the easiest way to create content. People ask these questions on Google, and it’s likely your answer-post or discussion on social networks will interest the audience.
Info: The interrogative form of search suggestions are phrases with interrogative intonation and the words “how”, “what”, “where”, “why”, “how much”. “How to browse a photo from Facebook” is an interrogative form, and “Facebook photo frames” — a search suggestion.
So, to find an interesting and popular search question take some unique topic for your niche, type it in Serpstat search box and go to Keyword research > Content Marketing > Search Questions. Scroll down the page to the block of questions, get acquainted with them and export the report.
For e-commerce sites, in addition to hundreds of topics for posts on search questions, you can determine which products consumers are the most interested in. It’ll help you create a demand for non-sellable products using content for popular questions.
This tool is a great help in creating a content strategy and some analytics as well. It provides you data about shares of your posts on social networks, contacts of those people who shared them, trends list and statistics of shares.
Choose the most shared topics on every social network and create similar posts on them or expand the topic more deeply. Such content should bring a huge number of visitors on your site as they are already interested in them.
Also, you can develop a portrait of your target audience with the help of this service. Just look through people who shared your posts.
To learn the report from Buzzsumo enter your site’s domain in its search box.
3 Life-hacks On Working With Keywords
1. The order of search questions sorting in the report by the number of words in the phrase from the smallest to the largest.
And often, the most interesting users’ questions are at the bottom of the report. So I advise you to watch it from the end.
2. “Crawl” several search bases to collect as many search questions as possible.
Check the USA, Canada, UK bases, etc. Perhaps Google Spain, Italy and France bases will also suggest you some more ideas for posts.
3. Popular phrases on a specific topic with a source word.
Sort questions by popular words. Services will make you a good list with them and can offer you even more variants of popular words for new phrases.
Be modern and interested in the tools of other professions in Internet marketing, expand your capabilities. You don’t even have to spend extra money on services, because SEO, PPC-specialists, and content-marketers of your company can already use them, and someone is free.
In this post, I collected the best SEO tools that can be in handy for SMM-specialists — Google Trends, Google AdWords, Serpstat, Buzzsumo. Start with them and constantly expand the list with new ones to get more and more traffic on your site.
If you are interested in even more technology-related articles and information from us here at Bit Rebels then we have a lot to choose from.