Image optimization is crucial in achieving good SEO rankings for your website. While captivating graphics may attract an audience, they are almost undetectable to search engines if not customized for internet searches. Optimizing an image goes beyond just aesthetics.
The aim is to improve your website’s rankings in search engine results. Below are four easy ways to use images to boost your site’s rankings.
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Use Visually Appealing Images
Images that are relevant and high quality improve your site’s appeal and user experience. Visuals serve as powerful tools, displaying the diverse array of services your website offers without including wordy explanations.
Websites that exhibit distinctive and contextually suitable images are more likely to retain users and stimulate interest in further exploration.
The technique is common with media sites which display image previews of news events to catch readers’ attention. The same style is adopted by niches in the online entertainment industry, including movie streaming sites like Netflix and online gambling operators that offer thousands of games.
While Netflix uses trailers and images to draw attention, online casinos display small-sized images of their vast array of titles. The online casino at Paddy Power Games is a great example, showcasing images of its video slot, table games and live casino titles.
This gives site visitors an idea of available content and what to expect from each game.
Select The Right Format
You must select the proper format to maintain a balance between the picture quality and file size. JPEG is well-suited for illustrations and more extensive photographs due to its compressed file size and ability to maintain colour and clarity.
Background transparency is best achieved with PNG, whereas WebP demonstrates exceptional performance in delivering superior results while maintaining small file sizes. Also, SVG is ideal for logos and symbols because it enables customisable images without sacrificing quality.
Use The Right Image Size
You can have great content yet attract little traffic if you use the wrong image size. Overly large image resolutions slow down speed and cause a high bounce rate. Hence, you must select the correct dimension for your site.
The 250 x 250 resolution is ideal for a website banner, while 1200 x 630 is excellent for blog posts. Hence, resizing images to proper dimensions is necessary as this guarantees faster loading time and maintains a clear appearance on the site.
Include Alt Tags
Alt tags are paramount in ensuring images are comprehensible to search engines. You can enhance your website’s visibility and SEO ranking using descriptive alt tags and precise content indexing for every image.
Additionally, they aid online accessibility by providing descriptive information about pictures to persons with visual impairments. While including appropriate terms in the secondary text is beneficial, ensure you do not stuff keywords.
SEO Rankings – Conclusion
Image optimization is essential in improving user experience on your site. With relevant, appropriately sized images and well-described tags, your website runs much faster, acquiring more traffic and ultimately boosting your search engine rankings.
Disclaimer: The above references an opinion of the author and is for information purposes only. Never gamble for more than you can afford to lose. Gambling can lead to a serious addiction. Gamble responsibly.
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