What exactly is SEO? It stands for Search Engine Optimization. SEO is everything on a webpage that influences its search page rankings. Search engines crawl through page indexes that have already been made by spiders, who find pages, follow the links, find more pages, and eventually catalog what they find into indexes until billions of pages have been searched.
That’s how they return results so quickly. Firestarter SEO Denver wants to help your business grow through excellent SEO practices. They know research shows that a whopping 92% of searchers will choose a business they’re looking for on the first page of their search results.
That’s because, with hundreds or thousands of pages returned in a search, the prospect of combing through more than two or three pages of results is too daunting. Furthermore, they know that the first-listed result gets 33% of the traffic. Nearly one-third of searchers pick the first link on the page! Why?
Because they believe that result best fits what they were looking for. They believe it’s the most relevant result with respect to their search. Did you know that the top five positions in a search get three-fourths of all the traffic generated?
That makes it paramount for any business to try and land on that first page of search results somewhere. Proper SEO practices can get you there. But how does SEO accomplish this? Let’s look at two key ways in which SEO can help grow your business.
Authority – Your Reputation
Good SEO practices will build your business reputation. Sites which rank high in search results mean customers can trust that those sites adhere to acceptable SEO practices, which means not only are your website pages strategically populated by keywords, but your page descriptions, page titles, meta tags (unseen tags embedded in HTML that are read by ranking bots), alt image descriptors, and content all conform to SEO practices.
This means your website offers original content and provides real information to visitors. And because you’ve done your homework as a business owner, you know what your customers want and you know what’s trending in your industry. And your website content reflects this.
As more customers find you and recommend you to others, this is like word-of-mouth advertising, which is still the most effective form of advertising there is. Customers want to deal with businesses they can trust. You build this trust through solid SEO practices.
Relevancy – More Traffic
High performing SEO pages will generate more traffic to your website, which in turn can lead to an increase in sales. Backlinks have this effect. Backlinks are like citations or direct referrals. Coming from other trusted websites, backlinks are a powerful way that SEO increases traffic to your website.
But a high number of visitors isn’t necessarily what you want. You need relevant traffic to your site, which in turn will increase your conversion rate. Relevant means a potential visitor believes your business has the solution they’ve been looking for.
This is what leads them to click on the link in their search results. A visitor to your site is great, but what are the odds they will become a recurring customer if they are not a relevant visitor? But utilizing industry-standard SEO practices you can grow your reputation and attract relevant traffic which in turn leads to a higher conversion rate into customers.
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