Everyone is online right now and most people are making the shift from buying goods in a physical shop to buying in an online shop. This is great news for people who want a more level playing field because brick and mortar is never really kind to the small players. If you are a sample player or a niche market online however, you have the capacity to make it big and reach a larger audience because online marketing offers so much more.
You have the advantage of connecting to your potential market via social media, websites, and even email. However, with a tighter budget, everything you must do to the design and promotion of your website must be geared towards more sales. Don’t try to achieve this goal through manipulation and lies but try to achieve it as honestly as possible.
You need to follow three elements in your website optimization: make it pleasing to the eye, informative for the customers, and optimized for search engines. In other words, you have to find a balance between your customers and ranking on Google. There are tips on how to make your customers convert to your products and services like magic.
1. Give Your Customers What They Want
This is highly important because if you don’t know what your customers want how can you make the products and services that give them what they need. Before you even begin a website that can track your conversions you have to explore what customers want and how you can manage to fulfill them.
Customers are most interested in how products and services can benefit, mainly, how they can change their lives. Do not make false claims with your customers. An approach you should do is to understand what they want and need, and then you develop or adjust your offer to meet their preferences.
Luckily There Are Tools Which Can Help You Understand Your Target Audience Better Such As:
- Survey Monkey– Survey Monkey is an online tool that gives you powerful surveys to answer the questions you need.
- Woopra– Woopra gives you a comprehensive list of the users of your website. You can view their activity and use analytics to improve your products and services.
- Social Media– social media is the platform where your customers thrive to breathe and live on the internet. Take a look at their comments, habits and other activities on their social platform. You can track their pictures, their followers and who they are following. You can use relevant information in your marketing efforts and in offering new products and services.
2. Develop A Connection With Your Audience
Your website may already have an amazing image and layout but that is not enough. First and foremost your website needs to have great content because it is content that will generate interest among your followers. Don’t write typical or generic information about your products and services, instead, make it exciting.
You can also use web analytics services to make sure to have accurate customer data. Talk to your customers as individuals and make them feel appreciated. When someone is at your website, they imagine themselves trying out whatever it is you are offering. They imagine themselves trying out the clothes, using the gadgets or trying on the food. A user’s imagination really goes off that way.
Here Is An Example Of How You Can Change The Language Of Your Website:
Instead of saying: “niche.com offers high-quality brands and impeccable customer service,”
You can instead say: “We deliver top-quality brands to your doorstep.”
There is a big difference between the first and second statement. Because the second statement is not only friendlier in tone but it brings the product closer to the customer. The product feels more within reach and accessible. You are also explaining more of the brand to your customer in the second statement and showing how it can possibly benefit them.
3. Always Include A Blog
A Blog makes you win in so many ways. What do customers go to you for? Great, informative content. What makes search engines go after you? Great, informative content. A Blog can definitely make you the star of the show so you should get down to it as soon as you can.
A blog can make customers convert in many ways. For one thing, your audience will be led to your blog through its SEO rankings increasing your exposure. You will be able to use the right keywords in your blogs so your customers will find you when they need to find something on the internet. When they land on your page, they will only see the amazing products and services that are guaranteed to meet their needs.
A blog also shows you care for your customers because you won’t be writing just about product-related stuff but also solutions related topics that help your customers find better ways to meet the challenges they face in your particular niche.
Author Bio: Meggie Nahatakyan is a marketing expert and a data junkie with more than six years of experience in the field. Aside from being a marketing nerd, she loves taking her life to the extreme with bungee jumping and skydiving when she feels some freedom.
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