SEO has come so far in all these years and is now so complex that only an experienced SEO specialist who has seen it all can help you build an effective strategy.
On sites like https://scottkeeverseo.com/washington-dc-seo/, you can easily find a professional who is willing to evaluate your website and tell you how to improve your presence. However, if you have been dealing with your optimization and marketing campaign on your own, you should always consider taking advantage of the latest trends.
Pay Attention To The Visual Elements
You’re going to see an improvement in how video and image search work and influence the rankings. Thanks to the faster internet speeds, the online interactions are quickly becoming more visual. The evolution of visual-friendly social media platforms is another reason why you’re going to see an onslaught of videos and images in the coming months. Many SEO experts believe that this change is likely to push Google to treat videos and images differently. The latest algorithmic changes have really helped improve the way search engines recognize different visual elements in videos and images, which means that you should also change your strategy a little and consider taking advantage of visuals.
Do Not Underestimate The Power Of The Knowledge Graph
If you have been following how SEO has changed recently, you’d agree to the fact that Google has slowly but surely increased the frequency of featured snippets.
Interestingly, the frequency of featured snippets has started getting affected recently mainly because of the Knowledge Graph boxes that essentially perform the same role as the snippets. SEO specialists have already noticed this trend and believe that it signifies the rise of Google’s Knowledge Graph, which will eventually replace the chunk of space occupied by featured snippets at the moment. If you have been relying on snippets until now, it is certainly time to give the Knowledge Graph a shot.
The Use Of Voice Search
The advent and popularity of smart speakers have really affected the SEO world differently. The sales of these speakers have gone up in the recent years, and they have really made it easier for people to search using voice commands. It has really strengthened the trend of using voice commands on mobile phones to find search results. It signifies a change in the queries you’re going to see in the next few years, and you may want to work with a professional SEO expert to know how to take advantage of this growing trend.
The fact of the matter is that even if you try hard, you may not be able to get the same results from your SEO efforts. You have to consider it a full-time job now, and that is why you need to rely heavily on people who know their job and can help you proceed to keep the latest SEO trends in mind.
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