Now that you have your new business off the ground, it’s time to start thinking about how to market it. While there are many great paid tools out there, here are ten free ones that will help get you started.
Brand Snag is a username generator that helps you come up with a catchy name for your business. Just enter in a few keywords, and it will generate a list of names for you to choose from. It also lets you check the name’s availability across multiple social platforms and domains, which ensures you can come up with a name that is both unique and available, ensuring you will be able to avoid brand confusion down the road.
If you need help with creating visuals for your website or social media platforms, Canva is a great resource. With over two million templates and tools available, all with varying levels of complexity, you can create any kind of visual you need. And if you get stuck, their customer service team is always happy to help. While there is a paid version of Canva, the majority of its features are available for free.
Twitter can be a great way to connect with customers and followers, as well as to get feedback on your products or services. It’s also a great resource for finding out what people are talking about in your industry. And while you don’t need to spend money to use Twitter, there are a number of paid options that can help you make the most of your account.
Google Analytics is a must for understanding who is visiting your website and how they are interacting with it. By installing a simple code on your site, you can track page views, unique visitors, time spent on site, and much more. This information will be instrumental in helping you fine-tune your marketing efforts down the road. You can also use Google Analytics to track the performance of your paid ads, so you can see which ones are worth the money and which ones aren’t.
Hootsuite is a great way to manage all your social media accounts in one place. With Hootsuite, you can help schedule and publish content, track who is talking about your brand, and get insights into your audience. You can also use Hootsuite to measure your social media ROI and track conversions from social media. While there is a paid version of Hootsuite, the free plan provides more than enough features for most businesses.
Email marketing and newsletters are a great way to stay in touch with your customers and keep them updated on what’s new with your business. Mailchimp offers a free plan that allows you to send up to 12,000 emails per month to up to 2000 subscribers. And their drag-and-drop email builder makes it easy to create beautiful newsletters even if you’re not a design expert. Email marketing is one of the most effective marketing tools out there, so it’s definitely worth taking advantage of.
If you need help staying organized, Trello is a great tool to check out. With its Kanban-style system of boards and cards, you can easily keep track of tasks, deadlines, and progress. And since it’s available on both desktop and mobile, you can access your information no matter where you are.
Zapier is a great automation tool that allows you to connect different apps and services together. For example, you could set it up so that every time someone subscribes to your Mailchimp list, a new contact is automatically added to your CRM software.
If you’re not sure what marketing strategy to pursue next, Quora can be a great resource. With questions and answers from experts in all areas of business, you can find information on everything from SEO to social media marketing to content creation. Plus, it’s free to use!
SumoMe is a suite of tools that helps you grow your website’s traffic and engagement. Their free plan includes tools like email capture forms, social sharing buttons, and heat maps so that you can track how people are interacting with your site. This data will help you make decisions about which pages need more attention and which marketing strategies are working best for you.
These are just a few of the many free tools available to help you get your business off the ground. So don’t be afraid to experiment and find the ones that work best for you. With a little effort, you can put together a marketing strategy that will help you reach your goals without breaking the bank.
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