Anyone who is going to be running an online business will need to take advantage of the latest technologies. Today, a lot of people are using the Internet on their smartphone. Well, this can be a good thing for you. As long as you know how to take advantage of push notifications, this will make your job much easier.
With push notifications, you’ll be able to remain in touch with your customers from start to finish. And, you’ll be able to attract their attention whenever you feel the need to do so. You can send them details about promotions and other things directly to their phone.
With push notifications, the customer will not be able to ignore you. Within this guide, you’re going to learn about some of the best push notification campaigns of recent years.
Prevent Cart Abandonment
First and foremost, you should know that push notifications can be a great way to prevent cart abandonment. When your customers add items to their cart, they might not finalize their purchase. This can create a problem and it will decrease your revenue.
With push notifications, you can send your customers a message to let them know that they did not finish paying for their items. This has worked countless times for other companies and it’ll work great for you too. Suffice to say, it is wise to use push notifications to prevent cart abandonment.
The Rate My Flight Campaign
As you already know, getting reviews for your business will prove to be immensely beneficial. This is true whether you’re running a site for poker online or you run a local dog grooming business. Well, the airlines have found a way to solve this problem. They have started using push notifications to convince customers to leave reviews.
This is where the “Rate My Flight” campaign enters the picture. Once the customer has landed and left the plane, they’ll receive a push notification encouraging them to rate their flight. Since they cannot ignore it, they’re going to be much more likely to leave a rating. In return, everyone benefits.
Casino App Bonus
A prominent online casino found a way to use push notifications to its advantage. The company determined that customers weren’t taking advantage of bonuses enough. In return, the casino was losing out.
Well, the company decided to use push notifications to inform customers of these bonuses on tournaments. It proved to be effective. The customers received the notification and rushed to play their favorite games. The company explained that this increased their revenue per customer by an impressive 35%.
Getting Players To Return
Finally, there was a gaming company that used push notifications to get players to return to their game. They found that players were more likely to play when they received a push notification encouraging them to do so.
By using this technique, the game develop was able to increase engagement by as much as 200%. Suffice to say, push notifications are very beneficial for modern businesses. If you’re going to be running a business, you need to take advantage of this highly powerful tool.
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